Category Archives: Branding

5 Easy Ways to Use Gift Baskets to Gain More Business

Gift baskets are always popular during the holidays, but we wanted to share some innovative ways to use them year-round to grow your business. 1. Turbocharge Your Thank-You Notes. Sending a thank-you note is always good etiquette, especially when you … Continue reading

Posted in Amsterdam Printing, Branding, Holiday Gifts, Promotional Products, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

6 Easy Ways to Promote Small Business Saturday 2013

Small Business Saturday is a little over a week away (November 30), but there’s still time to get the word out and promote this worthwhile event. Here are some tips and ideas.

Posted in Advertising, Branding, content marketing, Customer Relations, Fun Stuff, Holiday Season, Ideas, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Marketing Case Study: 5 Things Small Businesses Can Learn from Urban Outfitters

So why are we focusing on Urban Outfitters today? Because it’s the online retailer with the highest sales growth in the last 10 years. That success, of course, didn’t come by accident. Let’s look at some of the things Urban … Continue reading

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5 Brands Rocking Pinterest: What Your Business Can Learn from the Big Guys

In our last post, we discussed how b2c businesses can market themselves on Pinterest. Now let’s look at some successful brands and talk about what you can learn (and borrow!) from them.

Posted in Brand Awareness, Branding, Case Studies, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged , | Leave a comment

Pin This! How to Use Pinterest to Market Your b2c Business

Here are some Pinterest stats to consider: Pinterest topped 70 million users back in July. According to Media Bistro, “69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy.” AllFacebook cites a Monetate … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | 1 Comment

4 Types of Logos That Rock (And Why)

You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as … Continue reading

Posted in Brand Awareness, Branding, Case Studies, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

Mobile Marketing Part 1: Is Your Business Mobile Ready?

Test your mobile marketing readiness by following these tips and guidelines. When we wrote about mobile marketing back in January, we answered the typical questions we hear from business owners. Since the time we wrote that post, mobile usage has … Continue reading

Posted in Branding, content marketing, mobile marketing, Small Business, Small Business Marketing, Small Business Resource | Tagged | 2 Comments