Category Archives: Branding

5 Brands Rocking Pinterest: What Your Business Can Learn from the Big Guys

In our last post, we discussed how b2c businesses can market themselves on Pinterest. Now let’s look at some successful brands and talk about what you can learn (and borrow!) from them.

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Pin This! How to Use Pinterest to Market Your b2c Business

Here are some Pinterest stats to consider: Pinterest topped 70 million users back in July. According to Media Bistro, “69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy.” AllFacebook cites a Monetate … Continue reading

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4 Types of Logos That Rock (And Why)

You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as … Continue reading

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Mobile Marketing Part 1: Is Your Business Mobile Ready?

Test your mobile marketing readiness by following these tips and guidelines. When we wrote about mobile marketing back in January, we answered the typical questions we hear from business owners. Since the time we wrote that post, mobile usage has … Continue reading

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10 Tips for Writing Engaging Product Descriptions

Getting ready to add new/seasonal products to your online store as you head into September? Make sure you pay proper attention to the product descriptions. Compelling descriptions should engage the customer, solidify your brand’s voice, and include keywords. Here are … Continue reading

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Brand Management Part 2: Brand Identities That Rock! (And Why)

In our last post, we discussed what to keep in mind when considering a brand overhaul. In this post, we’ll highlight six companies that are rocking their brands. 1. Target Who knew shopping at a national discount chain could make … Continue reading

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Brand Management Part 1: When Is It Time to Update Your Brand?

Things to Consider Before Diving Into a Brand Overhaul Your brand is the very essence of your business. It’s how your customers perceive you. It’s the feelings they experience when they hear your company name, see your logo, or use … Continue reading

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