Category Archives: Branding

5 Companies Launch Ambush Marketing Attacks

Posted on July 27, 2010 by

Some weird things have been happening at sporting events recently. Why were a group of lovely ladies arrested at this year’s World Cup for wearing orange dresses? Why did hundreds of soccer fans have to strip to their underwear? Is … Continue reading →

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Make an Impact with Total Branding

Posted on May 7, 2010 by

I walked the Ad Specialty Institute (ASI) Tradeshow in New York City earlier this week and discovered a variety of products that help promote businesses.  I saw everything from beach balls, stuffed monkeys, and bus shaped stress relievers to hats, … Continue reading →

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American Idol Contestants Building Their Brand Week After Week

Posted on April 8, 2010 by

One of my guilty pleasures (and frankly, I think all of America’s) is Fox’s American Idol.  Watching week after week contestants putting their talents out there for all of America to vote on for some reason just keeps me on … Continue reading →

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