Category Archives: Branding

7 Ways to Build Brand Awareness in Your Local Community

Posted on February 5, 2013 by

If you’re a small-to-medium-sized business owner, you probably have the “must-have” basics for your company, like a website and a sign on your shingle (if you have a storefront or office where people can stop in). You might be active … Continue reading →

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Touchdown! A Deep Dive into Big Game Ads That Scored

Posted on February 4, 2013 by

Key advertising takeaways for small business owners Another Big Game is in the history books, along with another set of pricy ads that people will be talking about around the water cooler, on Facebook and Twitter, and even in the … Continue reading →

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3 Quick Business Takeaways from Hollywood Movie Trailers

Posted on December 17, 2012 by

‘Tis the season for shopping, feasts, and, of course, Oscar-caliber movies. The trailers for these films have been in full swing for the last couple of months, tempting audiences and piquing people’s interests. There’s a lot we can learn from … Continue reading →

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Promotional Products Preview: What’s Hot for 2013

Posted on December 12, 2012 by

Guess what, 2012? You’re out. And the new year is (almost) in. At Amsterdam Printing, we’re looking forward to ringing in 2013 with promotional products that are as cool as they are functional. Here’s a preview of some of our … Continue reading →

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Low-Cost Ways to Gain Brand Awareness in Your Local Community [Infographic]

Posted on October 16, 2012 by

I love talking to our blog readers to learn more about their businesses and their goals. One of the primary goals for any organization, of course, is to grow their business. This is a natural topic to cover, especially when … Continue reading →

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18 Creative Examples of Facebook Timeline Covers for Brands

Posted on March 29, 2012 by

If you own a business, you probably have a Facebook Page. Starting tomorrow, March 30th, all business pages within Facebook are automatically switching to “Timeline:” a new format which allows you to fill in the blanks between founding your company … Continue reading →

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The Difference Between Marketing, Advertising, Branding & PR

Posted on February 16, 2012 by

If you’re a business owner, you have probably used these terms in your conversations: marketing, advertising, branding, and PR. But what does each one mean, exactly? Let’s take a look. The difference between marketing, advertising, branding, and PR. Marketing. Marketing … Continue reading →

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