Category Archives: Brand Awareness

Brand Management Part 1: When Is It Time to Update Your Brand?

Things to Consider Before Diving Into a Brand Overhaul Your brand is the very essence of your business. It’s how your customers perceive you. It’s the feelings they experience when they hear your company name, see your logo, or use … Continue reading

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Branding & Messaging 101: Can “We’re Sorry” Ever Be a Good Marketing Strategy?

Businesses admitting their failures or mistakes doesn’t seem like it would make for a sound marketing strategy, yet we’re seeing more and more companies use this approach. Consider the following: In December 2009, Domino’s announced plans to change its core … Continue reading

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10 Totally Kick Butt Ways to Use Promotional Products

If you’re looking for an effective and affordable way to promote your business and get better brand recognition, promotional products are the way to go. According to a recent study from the Advertising Specialty Institute (ASI), “…promotional products consistently rank … Continue reading

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Happy Birthday to Us! Fun Facts about Amsterdam Printing

It’s America’s birthday this week, so in keeping with the party theme, we thought this would be a great time to announce Amsterdam Printing is celebrating its 115th (!) birthday this year. Our company has had a long and interesting … Continue reading

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Is There a Place for Humor in Marketing (Part 2)?

Examples of Humorous Marketing Wins and Failures In our last post, we talked about whether there is a place for humor in marketing (we think there is, if done right). Now, let’s take a look at some examples of humorous … Continue reading

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So an Entrepreneur Walks Into a Bar… Is There a Place for Humor in Marketing (Part 1)?

We can all think of funny marketing campaigns that get our attention and make us laugh. From the classic “Where’s the beef?” commercials for Wendy’s to the more contemporary talking baby for eTrade, there’s no shortage of creative concepts. Of … Continue reading

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6 Brands Rocking their Facebook Pages (And What You Can Learn from Them)

Facebook has one billion active monthly users and over 750 million active monthly mobile users. With statistics like that, there can be no more denying it: serious businesses, even small ones, need to develop a strong Facebook presence. The question, … Continue reading

Posted in Brand Awareness, Branding, Small Business Marketing, Small Business Resource, Social Media | Tagged | 1 Comment