Category Archives: Brand Awareness

What’s in a Name? Here Are 4 Things to Think About When Naming New Products and Services

Bonus Content: Learn Strategies for Coming Up with Names It’s easy to think that naming a new product, service, or business simply involves brainstorming ideas, testing the ideas out on some people, and choosing a name. But to do it … Continue reading

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Why Seasonal Menus Are So Effective (& How to Use This Strategy for Your Business)

It happens without fail: as the seasons change, so do restaurant menus. We experience this firsthand when we go out to eat, but we also see evidence of this with TV commercials that some of the big chain restaurants release. … Continue reading

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Psst. Here’s the Secret Method to Creating Strong Buyer Personas

OK, we realize you might be thinking, “Whoa, back up! First, what the heck is a buyer persona? Second, why should I care?” So, let’s get to it and talk about the what, the why, and the how behind strong … Continue reading

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Small Business Lead Generation 101

Generating more qualified leads — we imagine it’s one of the top three goals for most businesses. The thing to keep in mind is this: there isn’t one formula for lead-generation success. Different industries, location, business size, and many other … Continue reading

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Why You Should Actively Ask For Customer Reviews

Nothing can make you feel better than reading a glowing review about your company on sites like Yelp, Angie’s List, Google+, Amazon, you name it. Of course, the reverse is also true: nothing stings quite like a negative review. Of … Continue reading

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New Product Launch: How to Prep, Plan, and Implement a Sound Strategy

Ready! Set! Go! Launch Your New Product with Confidence. You’re excited about your new product. You’ve beta-tested it to the max, you’ve revised, you’ve tested again, and it’s ready. Now what? The purpose of this post is to give you … Continue reading

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7 Ways to Build Brand Awareness in Your Local Community

If you’re a small-to-medium-sized business owner, you probably have the “must-have” basics for your company, like a website and a sign on your shingle (if you have a storefront or office where people can stop in). You might be active … Continue reading

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