Category Archives: Brand Awareness

Small Business Lead Generation 101

Generating more qualified leads — we imagine it’s one of the top three goals for most businesses. The thing to keep in mind is this: there isn’t one formula for lead-generation success. Different industries, location, business size, and many other … Continue reading

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Why You Should Actively Ask For Customer Reviews

Nothing can make you feel better than reading a glowing review about your company on sites like Yelp, Angie’s List, Google+, Amazon, you name it. Of course, the reverse is also true: nothing stings quite like a negative review. Of … Continue reading

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New Product Launch: How to Prep, Plan, and Implement a Sound Strategy

Ready! Set! Go! Launch Your New Product with Confidence. You’re excited about your new product. You’ve beta-tested it to the max, you’ve revised, you’ve tested again, and it’s ready. Now what? The purpose of this post is to give you … Continue reading

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7 Ways to Build Brand Awareness in Your Local Community

If you’re a small-to-medium-sized business owner, you probably have the “must-have” basics for your company, like a website and a sign on your shingle (if you have a storefront or office where people can stop in). You might be active … Continue reading

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Touchdown! A Deep Dive into Big Game Ads That Scored

Key advertising takeaways for small business owners Another Big Game is in the history books, along with another set of pricy ads that people will be talking about around the water cooler, on Facebook and Twitter, and even in the … Continue reading

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Case Study: What Pizza Can Teach Us About Branding

How Domino’s Reinvented Itself Using a Underused Tactic The history: According to the Domino’s website, the Monaghan brothers bought “DomiNick’s” in 1960 and renamed it Domino’s in 1965. The company opened its 200th store in 1978 and its 5000th store … Continue reading

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Low-Cost Ways to Gain Brand Awareness in Your Local Community [Infographic]

I love talking to our blog readers to learn more about their businesses and their goals. One of the primary goals for any organization, of course, is to grow their business. This is a natural topic to cover, especially when … Continue reading

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