Category Archives: Brand Awareness

Are You Getting the Most Out of LinkedIn for Business?

Unleash the Power of this Social Network Back in the “old days” (like, five years ago), LinkedIn was simply a place to connect with people and look for jobs. But like all the other social media networks, it’s evolved a … Continue reading

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Email Marketing Tips: 6 Things All Successful Email Newsletters Have in Common

Your email newsletter provides a great opportunity to connect with current customers, past customers, and prospects. But not all email newsletters are made equal. Let’s talk about the things all successful ones have in common.

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Infographics 101: Should They Be Part of Your Marketing Mix?

What They Are, Why They Matter, & How To Use (and Not Use) Them Infographics—this word combines “information” and “graphics” to form a marketing term you’ve probably heard bandied about. The question is this: should infographics be part of your … Continue reading

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5 Brands Rocking Pinterest: What Your Business Can Learn from the Big Guys

In our last post, we discussed how b2c businesses can market themselves on Pinterest. Now let’s look at some successful brands and talk about what you can learn (and borrow!) from them.

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4 Types of Logos That Rock (And Why)

You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as … Continue reading

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10 Tips for Writing Engaging Product Descriptions

Getting ready to add new/seasonal products to your online store as you head into September? Make sure you pay proper attention to the product descriptions. Compelling descriptions should engage the customer, solidify your brand’s voice, and include keywords. Here are … Continue reading

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Brand Management Part 2: Brand Identities That Rock! (And Why)

In our last post, we discussed what to keep in mind when considering a brand overhaul. In this post, we’ll highlight six companies that are rocking their brands. 1. Target Who knew shopping at a national discount chain could make … Continue reading

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