Category Archives: Brand Awareness

Happy Birthday to Us! Fun Facts about Amsterdam Printing

It’s America’s birthday this week, so in keeping with the party theme, we thought this would be a great time to announce Amsterdam Printing is celebrating its 115th (!) birthday this year. Our company has had a long and interesting … Continue reading

Posted in Amsterdam Printing, Brand Awareness, Promotional Products | Tagged | 2 Comments

Is There a Place for Humor in Marketing (Part 2)?

Examples of Humorous Marketing Wins and Failures In our last post, we talked about whether there is a place for humor in marketing (we think there is, if done right). Now, let’s take a look at some examples of humorous … Continue reading

Posted in Advertising, Brand Awareness, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

So an Entrepreneur Walks Into a Bar… Is There a Place for Humor in Marketing (Part 1)?

We can all think of funny marketing campaigns that get our attention and make us laugh. From the classic “Where’s the beef?” commercials for Wendy’s to the more contemporary talking baby for eTrade, there’s no shortage of creative concepts. Of … Continue reading

Posted in Advertising, Brand Awareness, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

6 Brands Rocking their Facebook Pages (And What You Can Learn from Them)

Facebook has one billion active monthly users and over 750 million active monthly mobile users. With statistics like that, there can be no more denying it: serious businesses, even small ones, need to develop a strong Facebook presence. The question, … Continue reading

Posted in Brand Awareness, Branding, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

Making the Right Moves for Brand Consistency

If you ever wanted to know what was so special about a brand, just think of those Golden Arches or Nike’s Swoosh. A simple logo calls to mind everything that these brands stand for, and while a lot of that … Continue reading

Posted in Brand Awareness, Branding | Tagged , , | Leave a comment

Re-branding Strategy Case Study: AARP Embraces the Possibilities

How AARP Successfully Capitalizes on “Real Possibilities” in Its Advertising The history: Founded in 1958 by a retired high school principal, AARP describes itself as a “nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people … Continue reading

Posted in Brand Awareness, Branding, Case Studies, Small Business Marketing, Small Business Resource, Success Stories | Tagged , | 2 Comments

What’s in a Name? Here Are 4 Things to Think About When Naming New Products and Services

Bonus Content: Learn Strategies for Coming Up with Names It’s easy to think that naming a new product, service, or business simply involves brainstorming ideas, testing the ideas out on some people, and choosing a name. But to do it … Continue reading

Posted in Brand Awareness, Branding, Small Business Marketing, Small Business Resource | Tagged | 2 Comments