Category Archives: Brand Awareness

Get Smart: 6 Awesome Promotional Products for Smartphones & Tablets

Your smartphones and tablets deserve smart accessories that dress ’em up in style while promoting your company to boot. Here are six of our favorites.

Posted in Advertising, Amsterdam Printing, Brand Awareness, Branding, Customer Relations, Promotional Products, Small Business Marketing, Small Business Resource | Tagged , , | 4 Comments

Marketing Message Takeaways from the Big Game

We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here. It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because … Continue reading

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8 Promotional Products That’ll Boost Employee Morale

Earlier this week, we shared insights from real business owners about how they motivate employees. Well, once you motivate them, you want to make sure you keep their energy and morale up, right? Here are eight cool promotional products that’ll … Continue reading

Posted in Advertising, Amsterdam Printing, Brand Awareness, Branding, Employee relations, Fun Stuff, Small Business Resource | Tagged , | 2 Comments

Trade Show Swag: Wow Them in 2015

The countdown is on to 2015, and if you’re an entrepreneur who is involved in the trade show circuit, you know what that means: it’s time to order your trade show swag so you can hit the ground running come … Continue reading

Posted in Advertising, Amsterdam Printing, Brand Awareness, Branding, Customer Relations, Event Planning, Ideas, Promotional Products, Sales Strategies | Tagged | Leave a comment

Small Business Saturday 2014: Tips & Strategies from the Frontlines

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs … Continue reading

Posted in Advertising, Brand Awareness, Branding, Case Studies, Customer Relations, Event Planning, Fun Stuff, Holiday Season, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Business & Politics: Is It OK for Small Biz Owners to Get Political?

Election Day is just around the corner. It’s a proud moment when we cast our ballots in this country, but here’s a question to consider: is it ever OK for businesses to get political? While this ultimately needs to be … Continue reading

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Marketing in Tough Times: 3 Situations When You Should Pause

If you’ve been in business long enough, you’ve probably heard this piece of advice: you should always be marketing, even when you’re busy. While we agree that regular marketing is crucial to a company’s success, you should still be aware … Continue reading

Posted in Brand Awareness, Customer Relations, Employee relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | 2 Comments