Category Archives: Brand Awareness

10 Tips for Writing Engaging Product Descriptions

Getting ready to add new/seasonal products to your online store as you head into September? Make sure you pay proper attention to the product descriptions. Compelling descriptions should engage the customer, solidify your brand’s voice, and include keywords. Here are … Continue reading

Posted in Advertising, Brand Awareness, Branding, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Brand Management Part 2: Brand Identities That Rock! (And Why)

In our last post, we discussed what to keep in mind when considering a brand overhaul. In this post, we’ll highlight six companies that are rocking their brands. 1. Target Who knew shopping at a national discount chain could make … Continue reading

Posted in Brand Awareness, Branding, Small Business Marketing, Small Business Resource | Tagged , | 2 Comments

Brand Management Part 1: When Is It Time to Update Your Brand?

Things to Consider Before Diving Into a Brand Overhaul Your brand is the very essence of your business. It’s how your customers perceive you. It’s the feelings they experience when they hear your company name, see your logo, or use … Continue reading

Posted in Brand Awareness, Branding, Small Business Marketing, Small Business Resource | Tagged , , | Leave a comment

Branding & Messaging 101: Can “We’re Sorry” Ever Be a Good Marketing Strategy?

Businesses admitting their failures or mistakes doesn’t seem like it would make for a sound marketing strategy, yet we’re seeing more and more companies use this approach. Consider the following: In December 2009, Domino’s announced plans to change its core … Continue reading

Posted in Brand Awareness, Branding, Small Business Marketing | Tagged | Leave a comment

10 Totally Kick Butt Ways to Use Promotional Products

If you’re looking for an effective and affordable way to promote your business and get better brand recognition, promotional products are the way to go. According to a recent study from the Advertising Specialty Institute (ASI), “…promotional products consistently rank … Continue reading

Posted in Advertising, Amsterdam Printing, Brand Awareness, Promotional Products | Tagged | 1 Comment

Happy Birthday to Us! Fun Facts about Amsterdam Printing

It’s America’s birthday this week, so in keeping with the party theme, we thought this would be a great time to announce Amsterdam Printing is celebrating its 115th (!) birthday this year. Our company has had a long and interesting … Continue reading

Posted in Amsterdam Printing, Brand Awareness, Promotional Products | Tagged | 2 Comments

Is There a Place for Humor in Marketing (Part 2)?

Examples of Humorous Marketing Wins and Failures In our last post, we talked about whether there is a place for humor in marketing (we think there is, if done right). Now, let’s take a look at some examples of humorous … Continue reading

Posted in Advertising, Brand Awareness, Small Business Marketing, Small Business Resource | Tagged | 1 Comment