Category Archives: Brand Awareness

What’s in a Name? Here Are 4 Things to Think About When Naming New Products and Services

Posted on May 2, 2013 by

Bonus Content: Learn Strategies for Coming Up with Names It’s easy to think that naming a new product, service, or business simply involves brainstorming ideas, testing the ideas out on some people, and choosing a name. But to do it … Continue reading →

Posted in Brand Awareness, Branding, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Why Seasonal Menus Are So Effective (& How to Use This Strategy for Your Business)

Posted on April 23, 2013 by

It happens without fail: as the seasons change, so do restaurant menus. We experience this firsthand when we go out to eat, but we also see evidence of this with TV commercials that some of the big chain restaurants release. … Continue reading →

Posted in Brand Awareness, Branding, Customer Relations, Small Business Marketing, Small Business Resource | Tagged | Comments Off

Psst. Here’s the Secret Method to Creating Strong Buyer Personas

Posted on March 5, 2013 by

OK, we realize you might be thinking, “Whoa, back up! First, what the heck is a buyer persona? Second, why should I care?” So, let’s get to it and talk about the what, the why, and the how behind strong … Continue reading →

Posted in Brand Awareness, Customer Relations, Small Business Marketing, Small Business Resource | Tagged | Comments Off

Small Business Lead Generation 101

Posted on February 28, 2013 by

Generating more qualified leads — we imagine it’s one of the top three goals for most businesses. The thing to keep in mind is this: there isn’t one formula for lead-generation success. Different industries, location, business size, and many other … Continue reading →

Posted in Brand Awareness, Small Business Marketing, Small Business Resource | Tagged | Comments Off

Why You Should Actively Ask For Customer Reviews

Posted on February 21, 2013 by

Nothing can make you feel better than reading a glowing review about your company on sites like Yelp, Angie’s List, Google+, Amazon, you name it. Of course, the reverse is also true: nothing stings quite like a negative review. Of … Continue reading →

Posted in Brand Awareness, Small Business Marketing, Small Business Resource | Tagged | Comments Off

New Product Launch: How to Prep, Plan, and Implement a Sound Strategy

Posted on February 19, 2013 by

Ready! Set! Go! Launch Your New Product with Confidence. You’re excited about your new product. You’ve beta-tested it to the max, you’ve revised, you’ve tested again, and it’s ready. Now what? The purpose of this post is to give you … Continue reading →

Posted in Brand Awareness, Event Planning, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

7 Ways to Build Brand Awareness in Your Local Community

Posted on February 5, 2013 by

If you’re a small-to-medium-sized business owner, you probably have the “must-have” basics for your company, like a website and a sign on your shingle (if you have a storefront or office where people can stop in). You might be active … Continue reading →

Posted in Amsterdam Printing, Brand Awareness, Branding, Promotional Products, Small Business Marketing | Tagged , , | Comments Off