Category Archives: Brand Awareness

PR Tips: Feeling Tongue-tied? 9 Tips for Talking to the Press

A reporter just called wanting to get your take on a big industry trend. This could be a great moment for you and your company. Problem is, you’re worried about sounding like a moron. Never fear—that’s why we’re here! Below, … Continue reading

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10 Ways to Make Your Employees Better Brand Ambassadors

Your loyal employees are usually more than happy to talk up your company, but that doesn’t mean they couldn’t use some guidance along the way. In this article, we’re going to provide you with tips and suggestions for turning your … Continue reading

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Get Smart: 6 Awesome Promotional Products for Smartphones & Tablets

Your smartphones and tablets deserve smart accessories that dress ‘em up in style while promoting your company to boot. Here are six of our favorites.

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Marketing Message Takeaways from the Big Game

We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here. It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because … Continue reading

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8 Promotional Products That’ll Boost Employee Morale

Earlier this week, we shared insights from real business owners about how they motivate employees. Well, once you motivate them, you want to make sure you keep their energy and morale up, right? Here are eight cool promotional products that’ll … Continue reading

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Trade Show Swag: Wow Them in 2015

The countdown is on to 2015, and if you’re an entrepreneur who is involved in the trade show circuit, you know what that means: it’s time to order your trade show swag so you can hit the ground running come … Continue reading

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Small Business Saturday 2014: Tips & Strategies from the Frontlines

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs … Continue reading

Posted in Advertising, Brand Awareness, Branding, Case Studies, Customer Relations, Event Planning, Fun Stuff, Holiday Season, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 1 Comment