Category Archives: Brand Awareness

It’s in the Bag: Promotional Totes That Get the Job Done

The great thing about promotional tote bags is that people can use them year-round: at the beach, back to school, and on those weekly trips to the grocery store. And let’s not overlook the fact they’re environmentally responsible to boot. … Continue reading

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Should I Offer Free Shipping? Weighing the Pros and Cons

We all know how powerful the words “free shipping” can be to consumers. In fact, this report suggests that online shoppers are more likely to respond to free shipping offers than price discounts. And this infographic is full of compelling … Continue reading

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Marketing Tips: What You Can Learn from the Big Game’s Best Commercials

Well, it’s another Big Game down in the books! While many people will be talking about their favorite commercials around the water cooler today—ones that made them laugh, cry, or go “What the heck?”—we thought we’d share five commercials and … Continue reading

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Are You Getting the Most Out of LinkedIn for Business?

Unleash the Power of this Social Network Back in the “old days” (like, five years ago), LinkedIn was simply a place to connect with people and look for jobs. But like all the other social media networks, it’s evolved a … Continue reading

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Email Marketing Tips: 6 Things All Successful Email Newsletters Have in Common

Your email newsletter provides a great opportunity to connect with current customers, past customers, and prospects. But not all email newsletters are made equal. Let’s talk about the things all successful ones have in common.

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Infographics 101: Should They Be Part of Your Marketing Mix?

What They Are, Why They Matter, & How To Use (and Not Use) Them Infographics—this word combines “information” and “graphics” to form a marketing term you’ve probably heard bandied about. The question is this: should infographics be part of your … Continue reading

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5 Brands Rocking Pinterest: What Your Business Can Learn from the Big Guys

In our last post, we discussed how b2c businesses can market themselves on Pinterest. Now let’s look at some successful brands and talk about what you can learn (and borrow!) from them.

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