Category Archives: Advertising

6 Easy Ways to Promote Small Business Saturday 2013

Small Business Saturday is a little over a week away (November 30), but there’s still time to get the word out and promote this worthwhile event. Here are some tips and ideas.

Posted in Advertising, Branding, content marketing, Customer Relations, Fun Stuff, Holiday Season, Ideas, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

10 Tips for Writing Engaging Product Descriptions

Getting ready to add new/seasonal products to your online store as you head into September? Make sure you pay proper attention to the product descriptions. Compelling descriptions should engage the customer, solidify your brand’s voice, and include keywords. Here are … Continue reading

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Retail Sales Strategy: 8 Ways to Promote Summer Clearance Sales

Oh, boy – how’d it get to be mid-August already? You know what that means for retailers. Out with the old and in with the Christmas stuff. OK, maybe not THAT fast. But this is a time when retailers are … Continue reading

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Quick Recipe for a Cool Labor Day Promotion

Could someone please tell us how it got to be the last week of July already? We wouldn’t be surprised if stores like Walmart had Christmas trees up in two weeks (OK, we jest, but only slightly). While we were … Continue reading

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10 Totally Kick Butt Ways to Use Promotional Products

If you’re looking for an effective and affordable way to promote your business and get better brand recognition, promotional products are the way to go. According to a recent study from the Advertising Specialty Institute (ASI), “…promotional products consistently rank … Continue reading

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Is There a Place for Humor in Marketing (Part 2)?

Examples of Humorous Marketing Wins and Failures In our last post, we talked about whether there is a place for humor in marketing (we think there is, if done right). Now, let’s take a look at some examples of humorous … Continue reading

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So an Entrepreneur Walks Into a Bar… Is There a Place for Humor in Marketing (Part 1)?

We can all think of funny marketing campaigns that get our attention and make us laugh. From the classic “Where’s the beef?” commercials for Wendy’s to the more contemporary talking baby for eTrade, there’s no shortage of creative concepts. Of … Continue reading

Posted in Advertising, Brand Awareness, Small Business Marketing, Small Business Resource | Tagged | 2 Comments