Category Archives: Advertising

Small Business Marketing Tips: 8 Ways to Leverage Customer Reviews

There’s no doubt that word-of-mouth marketing is effective. According to a Nielsen report from 2012, “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms … Continue reading

Posted in Advertising, Branding, Customer Relations, Small Business Marketing, Small Business Resource | Tagged , | 2 Comments

Summer Promotional Products Roundup

It was a long, hard winter, but we are finally, thankfully on the other side. Memorial Day is right around the corner. With it comes those lazy, hazy days of summer and fabulous promotional products that celebrate the season while … Continue reading

Posted in Advertising, Amsterdam Printing, Branding, Customer Relations, Employee relations, Promotional Products | Tagged | Leave a comment

15 Eco-Friendly Promotional Products to Celebrate Earth Day

Happy Earth Day! To celebrate, we thought we’d feature some of our eco-friendly promotional products.

Posted in Advertising, Amsterdam Printing, Branding, Promotional Products, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

Should I Offer Free Shipping? Weighing the Pros and Cons

We all know how powerful the words “free shipping” can be to consumers. In fact, this report suggests that online shoppers are more likely to respond to free shipping offers than price discounts. And this infographic is full of compelling … Continue reading

Posted in Advertising, Brand Awareness, Customer Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Customer Testimonials: How to Get Them & What to Do Next

Hearing kind words from happy customers always feels good, but did you know these testimonials can also impact your bottom line? McKinsey & Company, a global management-consulting firm, notes in one study that “word of mouth is the primary factor … Continue reading

Posted in Advertising, content marketing, Customer Relations, Small Business Marketing, Small Business Resource | Tagged , , | Leave a comment

Hello, Spring! 17 Awesome Products for Golf Outings & Warmer Weather

It’s been a brutal winter (thanks, Polar Vortex), so we’re all more than ready for spring. If the weather where you are hasn’t quite gotten the hint yet, don’t fret. Instead, think sunny thoughts and peruse our top promotional product … Continue reading

Posted in Advertising, Amsterdam Printing, Promotional Products, Small Business Resource | Tagged | 2 Comments

Promotional Products We LOVE!

It’s the season of love…and chocolate. We mustn’t forget the chocolate, OK? Even if you’ve already stocked up on yummy treats for your Valentine, you should still bookmark these chocolate promotional items, since they’re bound to make sweet gifts for … Continue reading

Posted in Advertising, Amsterdam Printing, Promotional Products | Tagged , | 1 Comment