Author Archives: Jason Moreau

Jason Moreau

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Company Mission Statements: Do They Matter Any More?

Does your business have a mission statement? Is it something you post proudly on your site? Do you revisit it regularly? Do mission statements even matter anymore? Here’s our take

Posted in Branding, content marketing, Customer Relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Vimeo vs. YouTube: What You Need to Know

It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged , | 1 Comment

3 Types of Visual Content You Should be Using

Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

Show Me the Money! What You Need to Know About Small Business Grants

What small business couldn’t use an influx of “free” cash to support new initiatives and infrastructure? But is there really such a thing as free money? And, if so, is it actually available to small businesses? The answers are a … Continue reading

Posted in Fundraising, Small Business Resource | Tagged | Leave a comment

Hiring a Virtual Assistant: Tips from Real Business Owners

If you’re running a small business, you’ve probably found yourself working as chief cook and bottle washer from time to time, especially if your company is on the younger side. Which is why when you reach the point where you … Continue reading

Posted in Employee relations, Small Business Resource | Tagged | Leave a comment

Onboarding New Employees: Make It a Smooth Transition

Onboarding new employees can be an exciting time for the company and the new workers, but not all onboarding programs are created equal, and it’s essential to get it right—that is if you want to reap the many benefits.

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How to Talk to Customers (Hint: Sound Human)

Knowing how to talk to customers should be a straightforward thing, right? Well, it can’t hurt to revisit what works and what doesn’t (and maybe consider implementing some new strategies as you head into 2015).

Posted in Customer Relations, Small Business Resource | Tagged | Leave a comment