Author Archives: Jason Moreau

Jason Moreau

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Anatomy of a Strong Mobile Website: 4 Things to Keep in Mind

Over the last year and a half, we’ve (gently) alerted small business owners that they need to jump on the mobile bandwagon and develop a mobile site (or have plans to do so very soon). Now, let’s talk specifics: here’s … Continue reading

Posted in mobile marketing, Small Business Marketing, web marketing | Tagged , | Leave a comment

5 Reasons Why You Shouldn’t Ignore Mid-Year Performance Reviews

If you’re a busy small business owner, it’s easy to convince yourself that annual performance reviews are the only reviews that your employees need. But hear us out on why an employee’s mid-year review is just as—if not more—important.

Posted in Employee relations, Small Business Resource | Tagged , | Leave a comment

Interpreting Your Customer Surveys: 8 Things to Keep in Mind

You’ve just conducted a bunch of customer surveys. Score! Now you need to interpret the results and figure out what actions to take next. Here’s what to keep in mind as you dig in.

Posted in Customer Relations, Small Business Marketing, Small Business Resource | Tagged , , | Leave a comment

Company Mission Statements: Do They Matter Any More?

Does your business have a mission statement? Is it something you post proudly on your site? Do you revisit it regularly? Do mission statements even matter anymore? Here’s our take

Posted in Branding, content marketing, Customer Relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Vimeo vs. YouTube: What You Need to Know

It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged , | 1 Comment

3 Types of Visual Content You Should be Using

Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

Show Me the Money! What You Need to Know About Small Business Grants

What small business couldn’t use an influx of “free” cash to support new initiatives and infrastructure? But is there really such a thing as free money? And, if so, is it actually available to small businesses? The answers are a … Continue reading

Posted in Fundraising, Small Business Resource | Tagged | Leave a comment