Author Archives: Erica Conley-Komoroske

Erica Conley-Komoroske

About Erica Conley-Komoroske

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The Power of PR: Tips from Small Business Owners Doing It Right

PR has had to evolve over the last couple of decades, thanks to the Internet and the emergence of social media. When it comes to PR, there are many different “flavors”—everything from high-profile firms that work with Fortune 500 companies … Continue reading

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Content Marketing 101: Who Should Write Your Content?

“Content marketing” sounds great, doesn’t it? Simply put content marketing means that you should use engaging, valuable content that attracts prospects and turns them into paying customers. The question is, who should be creating all this awesome content? After all, … Continue reading

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Marketing Case Study: 5 Things Small Businesses Can Learn from Urban Outfitters

So why are we focusing on Urban Outfitters today? Because it’s the online retailer with the highest sales growth in the last 10 years. That success, of course, didn’t come by accident. Let’s look at some of the things Urban … Continue reading

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Infographics 101: Should They Be Part of Your Marketing Mix?

What They Are, Why They Matter, & How To Use (and Not Use) Them Infographics—this word combines “information” and “graphics” to form a marketing term you’ve probably heard bandied about. The question is this: should infographics be part of your … Continue reading

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Pin This! How to Use Pinterest to Market Your b2c Business

Here are some Pinterest stats to consider: Pinterest topped 70 million users back in July. According to Media Bistro, “69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy.” AllFacebook cites a Monetate … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | 1 Comment

7 Ways to Use Custom Calendars in Your Marketing Right Now

In our last post, we featured some of our coolest custom calendars for 2014. Now, let’s talk about the many ways you can use these calendars in your marketing mix. And yes—you can, and should, implement some of these ideas … Continue reading

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Do Small Businesses Need to Worry About Responsive Web Design?

We’re now living in the mobile era of search, meaning that more and more people are conducting searches using their mobile devices. This isn’t surprising, considering more than 50 percent of cell phone owners have a smartphone and one third … Continue reading

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