Author Archives: Erica Conley-Komoroske

Erica Conley-Komoroske

About Erica Conley-Komoroske

Erica on Google+

6 Things Every Small Business Marketing Plan Should Have

We’re on the home stretch now. Before long, we’ll be ringing in 2014 with champagne, confetti, and, of course, a new marketing plan. If you haven’t created your 2014 plan just yet, don’t worry. There’s still time. In this post, … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged | 4 Comments

6 Easy Ways to Promote Small Business Saturday 2013

Small Business Saturday is a little over a week away (November 30), but there’s still time to get the word out and promote this worthwhile event. Here are some tips and ideas.

Posted in Advertising, Branding, content marketing, Customer Relations, Fun Stuff, Holiday Season, Ideas, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

The Power of PR: Tips from Small Business Owners Doing It Right

PR has had to evolve over the last couple of decades, thanks to the Internet and the emergence of social media. When it comes to PR, there are many different “flavors”—everything from high-profile firms that work with Fortune 500 companies … Continue reading

Posted in Case Studies, PR / Public Relations, Small Business Resource | Tagged | Leave a comment

Content Marketing 101: Who Should Write Your Content?

“Content marketing” sounds great, doesn’t it? Simply put content marketing means that you should use engaging, valuable content that attracts prospects and turns them into paying customers. The question is, who should be creating all this awesome content? After all, … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Marketing Case Study: 5 Things Small Businesses Can Learn from Urban Outfitters

So why are we focusing on Urban Outfitters today? Because it’s the online retailer with the highest sales growth in the last 10 years. That success, of course, didn’t come by accident. Let’s look at some of the things Urban … Continue reading

Posted in Branding, Case Studies, content marketing, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Infographics 101: Should They Be Part of Your Marketing Mix?

What They Are, Why They Matter, & How To Use (and Not Use) Them Infographics—this word combines “information” and “graphics” to form a marketing term you’ve probably heard bandied about. The question is this: should infographics be part of your … Continue reading

Posted in Brand Awareness, content marketing, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Pin This! How to Use Pinterest to Market Your b2c Business

Here are some Pinterest stats to consider: Pinterest topped 70 million users back in July. According to Media Bistro, “69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy.” AllFacebook cites a Monetate … Continue reading

Posted in Branding, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | 1 Comment