Author Archives: Erica Conley-Komoroske

Erica Conley-Komoroske

About Erica Conley-Komoroske

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5 Signs You Might Need a Small Business Coach

Maybe you’ve been thinking, “Gee, I know I can do so much better if only…” And then your thought process peters out, even though, deep down, you suspect the last part of that sentence ends with “…if only I had … Continue reading

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Marketing in Tough Times: 3 Situations When You Should Pause

If you’ve been in business long enough, you’ve probably heard this piece of advice: you should always be marketing, even when you’re busy. While we agree that regular marketing is crucial to a company’s success, you should still be aware … Continue reading

Posted in Brand Awareness, Customer Relations, Employee relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

6 Ridiculously Easy Ways to Create Awesome Evergreen Content

Part of a sound marketing strategy is the ability to develop “evergreen content,” those words that stand the test of time and rarely go out of date or style.

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6 Strategies for Dealing with Unhappy Customers

Let’s face it: no one likes it when there’s an unhappy customer. But how you respond to this customer can be a defining moment for you and your business. Here are some strategies for navigating these choppy and unpredictable waters.

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6 Reasons to Have Regular Employee Reviews

Have you been wondering whether you should have regular employee reviews? The answer is yes. Here’s why. 1. Regular communication is critical to success. If your employees operate in a vacuum where they have no formal feedback on their performance, … Continue reading

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Have We Reached the Content Marketing Saturation Point?

Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content … Continue reading

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7 Questions You Should Ask a PR Consultant

If you’re going to outsource public relations work to a PR consultant, it’s important to do your homework and properly vet the candidates. Here are seven questions you should ask along with what to look for in their answers.

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