Author Archives: Erica Conley-Komoroske

Erica Conley-Komoroske

About Erica Conley-Komoroske

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Small Business Marketing Made Easy!

We like to keep things simple around here. So when we heard about a great way to help save money and time for your business—we HAD to share! Would you get excited if we told you could create, print and … Continue reading

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Twitter Marketing Tips: 5 Small Businesses Rocking Twitter (And What You Can Learn from Them!)

Do you think Twitter makes sense for only big brands, celebrities, and regular individuals, and NOT small businesses? Well, it’s time to re-examine this opinion by looking at some small business success stories on Twitter. Twitter itself has a showcase … Continue reading

Posted in Case Studies, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

PR Crisis: What to Do When Scandal Hits Your Industry

Sometimes you’re doing everything right and simply minding your own business, when wham! Out of nowhere, scandal erupts within your industry. Even though it’s on the periphery, the scandal could still touch you and shake your customers’ confidence in your … Continue reading

Posted in Customer Relations, Employee relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

The Anatomy of a Kick-Butt Editorial Calendar

‘Tis the season when we’re shopping, wrapping, and planning—and we don’t just mean planning the office holiday party. We’re talking about all the planning we’re doing for our marketing in 2015, with one of the biggest items being the all-mighty … Continue reading

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Email Marketing – How Much is Too Much?

It’s appropriate that we’re posting this article as we approach Black Friday and Cyber Monday, two of the biggest shopping days of the year and a time when we’re all inundated with messages, reminders, and offers in our inboxes.

Posted in Advertising, Branding, content marketing, mobile marketing, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Content Marketing 101: What to Ask a Content Creator

They go by many names: freelance writer, copywriter, content strategist, and content creator. Basically, this person provides the words that define your business, which is why you need to make sure he or she is up to snuff and knows … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

Small Business Saturday 2014: Tips & Strategies from the Frontlines

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs … Continue reading

Posted in Advertising, Brand Awareness, Branding, Case Studies, Customer Relations, Event Planning, Fun Stuff, Holiday Season, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 1 Comment