Author Archives: Erica Conley-Komoroske

Erica Conley-Komoroske

About Erica Conley-Komoroske

Erica on Google+

Content Marketing 101: What to Ask a Content Creator

They go by many names: freelance writer, copywriter, content strategist, and content creator. Basically, this person provides the words that define your business, which is why you need to make sure he or she is up to snuff and knows … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Small Business Saturday 2014: Tips & Strategies from the Frontlines

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs … Continue reading

Posted in Advertising, Brand Awareness, Branding, Case Studies, Customer Relations, Event Planning, Fun Stuff, Holiday Season, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

5 Signs You Might Need a Small Business Coach

Maybe you’ve been thinking, “Gee, I know I can do so much better if only…” And then your thought process peters out, even though, deep down, you suspect the last part of that sentence ends with “…if only I had … Continue reading

Posted in Small Business Resource | Tagged | Leave a comment

Marketing in Tough Times: 3 Situations When You Should Pause

If you’ve been in business long enough, you’ve probably heard this piece of advice: you should always be marketing, even when you’re busy. While we agree that regular marketing is crucial to a company’s success, you should still be aware … Continue reading

Posted in Brand Awareness, Customer Relations, Employee relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | 3 Comments

6 Ridiculously Easy Ways to Create Awesome Evergreen Content

Part of a sound marketing strategy is the ability to develop “evergreen content,” those words that stand the test of time and rarely go out of date or style.

Posted in content marketing, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

6 Strategies for Dealing with Unhappy Customers

Let’s face it: no one likes it when there’s an unhappy customer. But how you respond to this customer can be a defining moment for you and your business. Here are some strategies for navigating these choppy and unpredictable waters.

Posted in Customer Relations, Small Business Resource | Tagged | Leave a comment

6 Reasons to Have Regular Employee Reviews

Have you been wondering whether you should have regular employee reviews? The answer is yes. Here’s why. 1. Regular communication is critical to success. If your employees operate in a vacuum where they have no formal feedback on their performance, … Continue reading

Posted in Employee relations, Small Business Resource | Tagged , | Leave a comment