Author Archives: Erica Conley-Komoroske

Erica Conley-Komoroske

About Erica Conley-Komoroske

Erica on Google+

Have We Reached the Content Marketing Saturation Point?

Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content … Continue reading

Posted in Brand Awareness, content marketing, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

7 Questions You Should Ask a PR Consultant

If you’re going to outsource public relations work to a PR consultant, it’s important to do your homework and properly vet the candidates. Here are seven questions you should ask along with what to look for in their answers.

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Website Tips: 6 Ways to Make Your Team Bio Pages More Readable & Fun

If your website visitors take the time to look at your “About” section, specifically your team/management page, it’s probably because they’re curious about the people behind the company. Maybe they want to get a better sense of people’s credentials. Maybe … Continue reading

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Small Business Marketing: 4 Things You Can Learn from Summer Blockbusters

‘Tis the season. No, not THAT season. We’re talking the season of summer blockbusters, a time when small business owners can learn a lot in terms of marketing, advertising, and promotions. Take a lesson from Tinsel Town and pay attention … Continue reading

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Summer Reading List: Business Book Recommendations

We asked small business owners to share some of their favorite business books, magazines, and blogs. The response was overwhelming! Business people from a wide range of industries and backgrounds weighed in with their favorite titles and spoke quite passionately … Continue reading

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He Sent WHAT?! Internal Email Etiquette Everyone Should Follow

People talk a lot about email marketing and email communications with customers. But what about corporate email—you know, those messages that are sent day-to-day within an organization? Is there such a thing as internal email etiquette we all need to … Continue reading

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Hello, Summer! 6 Tips for Making Employee Scheduling a BREEZE

It’s the unofficial start of summer (thanks, Memorial Day), which means we’re all dreaming of those lazy, hazy days at the beach, right? Whoa, not so fast! Let’s get the employee scheduling “issues” cleared up first. Here are some tips … Continue reading

Posted in Employee relations, Small Business Resource | Tagged | Leave a comment