Author Archives: Chris Wallace

Chris Wallace

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The 411 on Twitter Hashtags: What They Are & How to Use Them

Oh, Twitter hashtags! How do we love thee? Let us count the ways. OK, maybe we’re getting a little carried away with our love for that little iconic pound sign (#) and the words or phrases that follows it. But … Continue reading

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Employee Management: 6 Questions Your Employees Should Be Able to Answer About Your Business

Your employees can often be your greatest evangelists by helping to spread the word about your company, and they can often help with client/customer issues. That is, if they know and understand your company’s message and positioning. Here are six … Continue reading

Posted in Employee relations, Small Business Resource | Tagged , | 1 Comment

Branding & Messaging 101: Can “We’re Sorry” Ever Be a Good Marketing Strategy?

Businesses admitting their failures or mistakes doesn’t seem like it would make for a sound marketing strategy, yet we’re seeing more and more companies use this approach. Consider the following: In December 2009, Domino’s announced plans to change its core … Continue reading

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Happy Birthday to Us! Fun Facts about Amsterdam Printing

It’s America’s birthday this week, so in keeping with the party theme, we thought this would be a great time to announce Amsterdam Printing is celebrating its 115th (!) birthday this year. Our company has had a long and interesting … Continue reading

Posted in Amsterdam Printing, Brand Awareness, Promotional Products | Tagged | 2 Comments

Is There a Place for Humor in Marketing (Part 2)?

Examples of Humorous Marketing Wins and Failures In our last post, we talked about whether there is a place for humor in marketing (we think there is, if done right). Now, let’s take a look at some examples of humorous … Continue reading

Posted in Advertising, Brand Awareness, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Business Mentoring 101: What It Is, Why It Matters, And What’s Involved in Setting Up a Program

When we listen to or read about successful business people, from GE’s Jack Welch to Facebook’s Sheryl Sandberg, we often hear them mention and thank the mentors they had along their journeys to greatness. In some ways, mentoring sounds like … Continue reading

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Where’d the Time Go? 7 Time Management Strategies that Get the Job Done!

As we head into summer and become busy with BBQs, the beach, and some much-deserved time off, we can also get a little stressed thinking about everything that needs to get done…even when we’d rather be out playing and having … Continue reading

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