Author Archives: Chris Wallace

Chris Wallace

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Effective Sales Strategies: How to Turn Warm Prospects Into Hot Ones

Ah, the warm prospect. She’s shown interest in your product or services, but now what to do – how do you convert her to a full-paying customer and how long will it take? A 2009 study from Marketing Sherpa shows … Continue reading

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Social Media Tips: Getting the Word Out on Your Virtual Presence

You’re finally getting the hang of this social media “thing” for your business. Maybe you’ve built a strong presence on Twitter, Facebook, Pinterest, Tumblr, LinkedIn, a blog, or something else – and you find you’re enjoying it. The only thing … Continue reading

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Developing a Marketing Plan: Tips for Evaluating 2012 & Creating 2013

It’s almost the end of October 2012. Do you know where your 2013 marketing plan is? Don’t have one? Not to worry! Now’s the perfect time to evaluate what worked and what didn’t work in 2012 and how to prepare … Continue reading

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When & How to Send a Press Release – Answer These 4 Questions First!

You have a great small business. You want more people to know about it. But you don’t have a big budget for advertising. Why not go after free exposure in a newspaper, magazine, or digital publication? After all, you’re certain … Continue reading

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Local Advertising Ideas: What Is a Local Google+ Page and How Do I Create One?

Google+ Local. It’s the (somewhat) new kid in town, having re-invented its old self (otherwise known as Google Places) and transformed into this even-more-connected cool thing that small businesses need to pay attention to. So what is it, and why, … Continue reading

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6 Ideas to Motivate a Sales Team

Fourth quarter is officially underway! So the question becomes how do you keep your sales team members motivated and their eyes on the proverbial ball so that they end the year on a positive note for themselves—and your company? Here … Continue reading

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1000 Messages, Oh My! 5 Tips for Managing Your Email Inbox

We’ve all heard about people with email inboxes overflowing with thousands – yes, thousands – of emails, and we probably can all agree it’s not an efficient way to conduct business. That said, email is one of those insidious things. … Continue reading

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