Author Archives: Chris Wallace

Chris Wallace

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4 Types of Logos That Rock (And Why)

You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as … Continue reading

Posted in Brand Awareness, Branding, Case Studies, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

The 411 on Creating Strong Calls to Action (CTAs)

From design tips to what makes for compelling offers, learn the ins and outs of creating effective CTAs The “CTA” acronym is a popular buzz phrase, but what, exactly, is a CTA and how do you create strong ones? (And … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged | 4 Comments

Back to School & Back to the Office with Promotional Items That Take it Up a Notch

While there’s still plenty of summer left, we can’t help but think of that back-to-school and back-to-work month lurking in the wings. Yes, we’re talking about you, September! Of course, one of the good things about heading back to school … Continue reading

Posted in Amsterdam Printing | 2 Comments

Content Marketing Strategy: 6 Tips for Brainstorming Awesome Ideas by the Pool

Sometimes the easiest way to come up with fresh content ideas for your business newsletter, blog, website, and more is to unplug and get out of the office. So grab a pad of paper (yes, really!) and follow these six … Continue reading

Posted in content marketing, Ideas, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Back Up Now, Rest Easy Later: Small Business Tips for Keeping Data Safe

Don’t overlook the many different backup solutions for small businesses. Whether you have memories of staying up all night to write a college paper, only to lose it because you forgot to save as you were going along, or your … Continue reading

Posted in Small Business, Small Business Resource | Tagged | Leave a comment

The 411 on Twitter Hashtags: What They Are & How to Use Them

Oh, Twitter hashtags! How do we love thee? Let us count the ways. OK, maybe we’re getting a little carried away with our love for that little iconic pound sign (#) and the words or phrases that follows it. But … Continue reading

Posted in Small Business Marketing, Small Business Resource, Social Media | Tagged , | Leave a comment

Employee Management: 6 Questions Your Employees Should Be Able to Answer About Your Business

Your employees can often be your greatest evangelists by helping to spread the word about your company, and they can often help with client/customer issues. That is, if they know and understand your company’s message and positioning. Here are six … Continue reading

Posted in Employee relations, Small Business Resource | Tagged , | 1 Comment