Author Archives: Chris Wallace

Chris Wallace

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Small Businesses & Charitable Giving: What to Know & What to Look For

It’s natural to want to give back to a charity or non-profit, either on a regular basis or after some sort of crisis, like a natural disaster. Unfortunately, many non-profits and charities with less-than-stellar records exist, which is why you … Continue reading

Posted in Customer Relations, PR / Public Relations, Small Business Resource | Tagged | Leave a comment

Time to Order Your Custom Calendars for 2014

Sure, it’s only September, but this is the time to start thinking about all your custom calendar needs for 2014. That way you’ll avoid the craziness of the holiday season and have your pick of the cool calendar litter. Speaking … Continue reading

Posted in Amsterdam Printing, Holiday Gifts, Promotional Products | Tagged , | Leave a comment

4 Types of Logos That Rock (And Why)

You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as … Continue reading

Posted in Brand Awareness, Branding, Case Studies, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

The 411 on Creating Strong Calls to Action (CTAs)

From design tips to what makes for compelling offers, learn the ins and outs of creating effective CTAs The “CTA” acronym is a popular buzz phrase, but what, exactly, is a CTA and how do you create strong ones? (And … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged | 4 Comments

Back to School & Back to the Office with Promotional Items That Take it Up a Notch

While there’s still plenty of summer left, we can’t help but think of that back-to-school and back-to-work month lurking in the wings. Yes, we’re talking about you, September! Of course, one of the good things about heading back to school … Continue reading

Posted in Amsterdam Printing | 2 Comments

Content Marketing Strategy: 6 Tips for Brainstorming Awesome Ideas by the Pool

Sometimes the easiest way to come up with fresh content ideas for your business newsletter, blog, website, and more is to unplug and get out of the office. So grab a pad of paper (yes, really!) and follow these six … Continue reading

Posted in content marketing, Ideas, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Back Up Now, Rest Easy Later: Small Business Tips for Keeping Data Safe

Don’t overlook the many different backup solutions for small businesses. Whether you have memories of staying up all night to write a college paper, only to lose it because you forgot to save as you were going along, or your … Continue reading

Posted in Small Business, Small Business Resource | Tagged | Leave a comment