Author Archives: Chris Wallace

Chris Wallace

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10 Excellent Examples of LinkedIn Cover Images for Brands

Posted on March 7, 2013 by

Last fall, LinkedIn rolled out its re-designed company pages for brands, and, as expected, many companies quickly took advantage of the new features, including the ability to add a custom cover image (dimensions 646 pixels x 220 pixels and no … Continue reading →

Posted in Amsterdam Printing, Small Business Marketing, Social Media | Tagged | Comments Off

Psst. Here’s the Secret Method to Creating Strong Buyer Personas

Posted on March 5, 2013 by

OK, we realize you might be thinking, “Whoa, back up! First, what the heck is a buyer persona? Second, why should I care?” So, let’s get to it and talk about the what, the why, and the how behind strong … Continue reading →

Posted in Brand Awareness, Customer Relations, Small Business Marketing, Small Business Resource | Tagged | Comments Off

Small Business Lead Generation 101

Posted on February 28, 2013 by

Generating more qualified leads — we imagine it’s one of the top three goals for most businesses. The thing to keep in mind is this: there isn’t one formula for lead-generation success. Different industries, location, business size, and many other … Continue reading →

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New Product Launch: How to Prep, Plan, and Implement a Sound Strategy

Posted on February 19, 2013 by

Ready! Set! Go! Launch Your New Product with Confidence. You’re excited about your new product. You’ve beta-tested it to the max, you’ve revised, you’ve tested again, and it’s ready. Now what? The purpose of this post is to give you … Continue reading →

Posted in Brand Awareness, Event Planning, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

7 Ways to Build Brand Awareness in Your Local Community

Posted on February 5, 2013 by

If you’re a small-to-medium-sized business owner, you probably have the “must-have” basics for your company, like a website and a sign on your shingle (if you have a storefront or office where people can stop in). You might be active … Continue reading →

Posted in Amsterdam Printing, Brand Awareness, Branding, Promotional Products, Small Business Marketing | Tagged , , | Comments Off

What the Heck is Content Marketing? (And What to Do Next)

Posted on January 31, 2013 by

“Content marketing” has been a popular buzz phrase in sales and marketing circles the last few years, and now the term has become more mainstream, with small business owners taking notice. But what is content marketing, exactly? Should you care … Continue reading →

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Want to be a Thought Leader? Here Are 5 Ways to Showcase Your Expertise

Posted on January 29, 2013 by

Being a thought leader in your industry is a great way to gain exposure, gain credibility, and gain new clients or customers. But how do you convince people you really do know what you’re talking about and that you’re worthy … Continue reading →

Posted in Small Business Marketing, Small Business Resource | Tagged , | 2 Comments