Author Archives: Chris Wallace

Chris Wallace

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Should I Offer Free Shipping? Weighing the Pros and Cons

We all know how powerful the words “free shipping” can be to consumers. In fact, this report suggests that online shoppers are more likely to respond to free shipping offers than price discounts. And this infographic is full of compelling … Continue reading

Posted in Advertising, Brand Awareness, Customer Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Do You Still Need an Email Newsletter? Business Owners Weigh In.

It’s 2014. With all the ways we have to communicate with our clients and customers, do we still need to send out regular email newsletters? Some small business owners weigh in.

Posted in Case Studies, content marketing, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Small Business Tips: Prepare for Tax Season without Having a Nervous Breakdown

Tax filing deadlines are enough to cause shivers, shakes, and sweats, and since two important deadlines are looming (depending on the type of business you own), we bet there are a lot of unhappy, frustrated, and maybe even scared readers … Continue reading

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What Olympians Can Teach Small Business Owners about the Long View

We live in a 24/7 world of instant gratification where we hear about more and more businesses sprouting up, seemingly overnight, and experiencing mega success and growth (Pinterest, Instagram, and Snapchat, anyone?). But there’s something to be said for taking … Continue reading

Posted in Small Business Marketing, Small Business Resource | Tagged , | 2 Comments

Small Business Help: 5 Strategies for Bringing Sales and Marketing Together

According to HubSpot, “87% of the terms sales and marketing teams use to describe each other are negative.” But it doesn’t need to be like that. After all, their main goals are the same (e.g. get more customers, make the … Continue reading

Posted in Employee relations, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Networking 101: Tips from Small Business Owners

In our previous post, we gave an overview of several types of networking organizations. Today, we’re featuring several small business owners who regularly network. These networking ninjas share their philosophy and provide some tips on what you should and shouldn’t … Continue reading

Posted in Customer Relations, PR / Public Relations, Small Business Networking, Small Business Resource | Tagged , | Leave a comment

Warm Up with These Hot ‘n Cozy Promotional Products

Sing it with us: Oh, the weather outside is frightful, but these promotional products are so delightful. What? That’s not how the song goes? ;) OK, OK. We’ll leave the songwriting to the experts, and we’ll focus on what we … Continue reading

Posted in Advertising, Amsterdam Printing, Promotional Products | Tagged , | 4 Comments