Author Archives: Chris Wallace

Chris Wallace

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Business Conundrum: Strategies for Letting Customers Know About Price Increases

Posted on May 16, 2013 by

No one likes paying more money. But price increases happen, and are necessary. The question is, how do you break the news to your regular customers? Here are some strategies to consider. Strategies for developing your message: Make sure you … Continue reading →

Posted in Customer Relations, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Crowdfunding 101: What It is, Why it Matters, and How to Choose the Right Platform

Posted on May 7, 2013 by

Crowdfunding is a phrase we’re hearing more and more, so we thought it would make sense to do a post on the who, what, where, when, and why around this popular topic. Let’s get to it. What, exactly, is crowdfunding? … Continue reading →

Posted in Amsterdam Printing, Fundraising, Ideas, Non-Profits, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

After-Hours Audit: How Well Does Your Business Operate Off Hours?

Posted on April 30, 2013 by

Customer Relations: 4 Tips for Evaluating What Your Business is Doing Right and Wrong After Hours…and How to Fix Any Issues  Sure, you deliver outstanding service during business hours. But what happens on the weekends, the evenings, or in the … Continue reading →

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5 Things Your Employees Can Do to Help Promote Your Business

Posted on April 25, 2013 by

If you have employees, even just one or two, they can serve as your own pseudo sales force off hours. The good news? If you treat your employees well (you do, right?), they’re usually more than happy to spread the … Continue reading →

Posted in Branding, Employee relations, Small Business Marketing, Small Business Resource | Tagged , , | Comments Off

7 Questions You Must Ask When Hiring a Marketing Consultant (and What The Answers Reveal)

Posted on March 28, 2013 by

Last summer, we wrote a post about how to know when it’s time to outsource your marketing. Now, we’re going to talk about seven questions you must ask the marketing consultants you interview and how to evaluate their answers. Question … Continue reading →

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Suffering from “Lead Generation Overload”? Here are 5 Strategies for Prioritizing Your Next Steps

Posted on March 26, 2013 by

Implement lead generation “management” techniques for handling hot, warm, and cool leads What happens when you have too many leads coming in? People typically say, “Well, that’s a great problem to have.” But the key word in that sentence is … Continue reading →

Posted in Customer Relations, Small Business Marketing, Small Business Resource | Tagged , | 2 Comments

5 Biggest Marketing Takeaways from Techie Press Conferences

Posted on March 21, 2013 by

Whether it’s Apple unveiling its latest tablet at its annual Worldwide Developers Conference (WWDC) or Facebook wowing the crowds at its annual F8 conference, there’s a lot small business owners can learn from these tech celebrations. Here are five takeaways. … Continue reading →

Posted in Ideas, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged , | Comments Off