Author Archives: Chris Wallace

Chris Wallace

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Feeling Rusty? 3 Awesome Trainings to Boost Your Marketing Power

Do you sometimes feel overwhelmed by marketing jargon? Do you wish you had an easy way to learn all the things you need to know to promote your small business effectively? Are you in charge of “content creation,” but you … Continue reading

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Updating Your Small Business Employee Handbook: 7 Tips

OK, ‘fess up: when was the last time you revisited your small business employee handbook? Did Facebook exist? Did Google? Hey, we know you’re busy juggling ten zillion things, but how about making a commitment RIGHT NOW and updating the … Continue reading

Posted in Employee relations, Small Business Resource | Tagged | Leave a comment

Mid-Year Checkup: How Healthy is Your Small Business Marketing Plan?

Hard to believe we’re half way through 2014. Summer schedules are just around the corner, but that doesn’t mean we should get lazy when it comes to our marketing plans, right? In fact, now is the time to perform a … Continue reading

Posted in Small Business Marketing, Small Business Resource | Tagged | 4 Comments

Small Business Marketing Tips: 8 Ways to Leverage Customer Reviews

There’s no doubt that word-of-mouth marketing is effective. According to a Nielsen report from 2012, “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms … Continue reading

Posted in Advertising, Branding, Customer Relations, Small Business Marketing, Small Business Resource | Tagged , | 2 Comments

Showroom Design Ideas to WOW Customers

When it comes to designing your ultimate retail showroom, you need to think beyond the physical space itself and the products you sell. You need to think about the story you’re telling potential customers. Yes, you read that right: your … Continue reading

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Should I Offer Free Shipping? Weighing the Pros and Cons

We all know how powerful the words “free shipping” can be to consumers. In fact, this report suggests that online shoppers are more likely to respond to free shipping offers than price discounts. And this infographic is full of compelling … Continue reading

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Do You Still Need an Email Newsletter? Business Owners Weigh In.

It’s 2014. With all the ways we have to communicate with our clients and customers, do we still need to send out regular email newsletters? Some small business owners weigh in.

Posted in Case Studies, content marketing, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment