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Author Archives: Amsterdam Printing
Employee Morale Boosters – Simple Things Make All the Difference
A good employee helps make you and your business shine, and when you’re good to them – meaning you take the time to acknowledge their value, thank them, and reward them for a job well done – you’re going a … Continue reading
Posted in Amsterdam Printing, Promotional Products, Small Business
Tagged Employee Relations
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The Difference Between Marketing, Advertising, Branding & PR
If you’re a business owner, you have probably used these terms in your conversations: marketing, advertising, branding, and PR. But what does each one mean, exactly? Let’s take a look. The difference between marketing, advertising, branding, and PR. Marketing. Marketing … Continue reading
Rock Your Business Network Meetings
Networking. It doesn’t have to be a dirty word. In fact, sometimes all you need is to arm yourself with the right stuff – the right mind stuff and the right physical stuff – to rock your business network meetings. … Continue reading
Twitter for Small Businesses – 10 Things to Consider
Should you be on Twitter? Like many things in business, the answer is this: it depends. It depends on your goals, your commitment level, and your customers. One thing is certain: you shouldn’t jump into Twitter just because it seems … Continue reading
Posted in Amsterdam Printing, Small Business Marketing, Social Media
Tagged Small Business, Social Media, Twitter
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Trade Show Marketing Ideas – Part 2: Driving People to Your Booth
Last week, we talked about some trade show marketing ideas, including what to say, what to wear, and what promotional products you should consider bringing to the shows. Now let’s discuss some tips for driving people to your booth. Oh, … Continue reading
Small Business Marketing Magic – 10 Ways to Use Customer Testimonials
Nothing beats those glowing words from happy customers. After all, what’s more persuasive to prospects: when you talk about how great your products or services are, or when a customer sings your praises in his or her own words? Definitely … Continue reading
Trade Show Marketing Ideas: What to Say, What to Wear & What Promo Products to Have on Hand
Ah, trade show season! For many small businesses, it’s a time of mixed emotions: excitement over the possibilities, like meeting new customers and increasing your company’s exposure. But there are the stressful parts as well: what to say, what to … Continue reading
