Author Archives: Allison Rice

Allison Rice

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Social Media Tips: There’s an Art to Being Social, Dude

You’ll have no problem finding articles and blog posts that outline how to use different social media platforms, which ones are best for which industries, and how to measure ROI. But what sometimes gets lost in all this is how … Continue reading

Posted in Customer Relations, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

Quick Recipe for a Cool Labor Day Promotion

Could someone please tell us how it got to be the last week of July already? We wouldn’t be surprised if stores like Walmart had Christmas trees up in two weeks (OK, we jest, but only slightly). While we were … Continue reading

Posted in Advertising, Ideas, Promotional Products, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Brand Management Part 2: Brand Identities That Rock! (And Why)

In our last post, we discussed what to keep in mind when considering a brand overhaul. In this post, we’ll highlight six companies that are rocking their brands. 1. Target Who knew shopping at a national discount chain could make … Continue reading

Posted in Brand Awareness, Branding, Small Business Marketing, Small Business Resource | Tagged , | 2 Comments

Brand Management Part 1: When Is It Time to Update Your Brand?

Things to Consider Before Diving Into a Brand Overhaul Your brand is the very essence of your business. It’s how your customers perceive you. It’s the feelings they experience when they hear your company name, see your logo, or use … Continue reading

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10 Totally Kick Butt Ways to Use Promotional Products

If you’re looking for an effective and affordable way to promote your business and get better brand recognition, promotional products are the way to go. According to a recent study from the Advertising Specialty Institute (ASI), “…promotional products consistently rank … Continue reading

Posted in Advertising, Amsterdam Printing, Brand Awareness, Promotional Products | Tagged | 1 Comment

So an Entrepreneur Walks Into a Bar… Is There a Place for Humor in Marketing (Part 1)?

We can all think of funny marketing campaigns that get our attention and make us laugh. From the classic “Where’s the beef?” commercials for Wendy’s to the more contemporary talking baby for eTrade, there’s no shortage of creative concepts. Of … Continue reading

Posted in Advertising, Brand Awareness, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

6 Brands Rocking their Facebook Pages (And What You Can Learn from Them)

Facebook has one billion active monthly users and over 750 million active monthly mobile users. With statistics like that, there can be no more denying it: serious businesses, even small ones, need to develop a strong Facebook presence. The question, … Continue reading

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