Author Archives: Allison Rice

Allison Rice

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Marketing Tips: 5 Things You Can Do Right Now to Rock Q4

Hello, October and welcome Q4! Before we know it, we’ll be ringing in the New Year, but between now and then here are five things you can do to liven up your marketing for the next three months.

Posted in content marketing, Ideas, Small Business Marketing, Small Business Resource, Social Media | Tagged | 1 Comment

Case Study: Small Business Owners Talk about Their Transition to Credit Cards

“Show me the money!” This famous line from the movie Jerry Maguire could also be the mantra for most small business owners, right? We sell our goods, perform our services, and want to be paid in a timely manner. In … Continue reading

Posted in Case Studies, Customer Relations, mobile marketing, Small Business, Small Business Resource | Tagged , | 4 Comments

Pitching Story Ideas to the Media: Hints & Tricks

You have an awesome company. You “know” there’s a story there, one that will excite reporters and the publications they write for. So you type up a press release about your awesome company, send it out, sit back, and wait … Continue reading

Posted in PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

Mobile Marketing Part 2: Tips & Tricks from the Front Lines

Earlier this week, we talked about the importance of making sure your business is mobile ready. In today’s article, we’re talking to real-life business owners who have embraced the mobile revolution. Learn more about some of the steps they’ve taken … Continue reading

Posted in mobile marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged | Leave a comment

Mobile Marketing Part 1: Is Your Business Mobile Ready?

Test your mobile marketing readiness by following these tips and guidelines. When we wrote about mobile marketing back in January, we answered the typical questions we hear from business owners. Since the time we wrote that post, mobile usage has … Continue reading

Posted in Branding, content marketing, mobile marketing, Small Business, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

10 Tips for Writing Engaging Product Descriptions

Getting ready to add new/seasonal products to your online store as you head into September? Make sure you pay proper attention to the product descriptions. Compelling descriptions should engage the customer, solidify your brand’s voice, and include keywords. Here are … Continue reading

Posted in Advertising, Brand Awareness, Branding, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Social Media Tips: There’s an Art to Being Social, Dude

You’ll have no problem finding articles and blog posts that outline how to use different social media platforms, which ones are best for which industries, and how to measure ROI. But what sometimes gets lost in all this is how … Continue reading

Posted in Customer Relations, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment