Author Archives: Allison Rice

Allison Rice

About Allison Rice

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15 Eco-Friendly Promotional Products to Celebrate Earth Day

Happy Earth Day! To celebrate, we thought we’d feature some of our eco-friendly promotional products.

Posted in Advertising, Amsterdam Printing, Branding, Promotional Products, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

Customer Testimonials: How to Get Them & What to Do Next

Hearing kind words from happy customers always feels good, but did you know these testimonials can also impact your bottom line? McKinsey & Company, a global management-consulting firm, notes in one study that “word of mouth is the primary factor … Continue reading

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PR Tips: 4 Takeaways We Can Learn from Awards Season

The Academy Awards were held a couple of weeks ago, wrapping up an action-packed, never-boring awards season in Hollywood. And while there are many talented actors, actresses, and directors deserving of the gold statuette, there’s something else that’s equally deserving … Continue reading

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Mobile Marketing 101: Strategies for Riding the Mobile Wave

Last year, we wrote a detailed article about making sure your website is mobile ready. But the truth is that’s just one step you need to take in order to effectively ride the mobile wave (a wave that won’t be … Continue reading

Posted in content marketing, mobile marketing, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

About Those “Other” Social Networks: Should You Use Tumblr & Instagram for Business?

We’ve talked at great lengths about Facebook, Twitter, Pinterest, LinkedIn, and Google+ on our blog. But there are other vibrant and growing social networks in town that may make sense for your small business, most notably Tumblr and Instagram.

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The 411 on Multi-Channel Marketing: What It Is & How to Do It Right

In this post, we’ll define what we mean by multi-channel marketing, the pitfalls some businesses fall into, and how to do it right.

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Promotional Products We LOVE!

It’s the season of love…and chocolate. We mustn’t forget the chocolate, OK? Even if you’ve already stocked up on yummy treats for your Valentine, you should still bookmark these chocolate promotional items, since they’re bound to make sweet gifts for … Continue reading

Posted in Advertising, Amsterdam Printing, Promotional Products | Tagged , | 1 Comment