Author Archives: Allison Rice

Allison Rice

About Allison Rice

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5 Easy Ways to Use Gift Baskets to Gain More Business

Gift baskets are always popular during the holidays, but we wanted to share some innovative ways to use them year-round to grow your business. 1. Turbocharge Your Thank-You Notes. Sending a thank-you note is always good etiquette, especially when you … Continue reading

Posted in Amsterdam Printing, Branding, Holiday Gifts, Promotional Products, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Uh-oh, Now What? Crisis Management Tips for Small Businesses

Let’s face it: sometimes things don’t go as planned. Maybe an intern goes rogue and takes to the company Twitter account. Maybe one of your products is causing customers to get sick. Maybe a person in upper management has gotten … Continue reading

Posted in Customer Relations, PR / Public Relations, Small Business Resource, Social Media | Tagged , | Leave a comment

Home Office Design Tips from the Frontlines

In an article earlier this week, we featured people who successfully work from home. They offered tips and strategies for avoiding the all-too-common pitfalls of three-hour naps, Law & Order marathons, and Facebook. But managing your time is only one … Continue reading

Posted in Amsterdam Printing, Case Studies, Ideas, Small Business, Small Business Resource | Tagged | 3 Comments

7 Ways Marketing and Paranormal Investigations Are Alike

It’s almost Halloween! We thought we’d get into the spirit by sharing our take on how marketing and paranormal investigations are alike. 1. Research, research, research. If you watch any paranormal investigation shows on TV, you know they learn about … Continue reading

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Is it Ever OK to Buy Likes and Followers? Our Take.

We’ve heard this question more times than we can count: Should I buy followers on Facebook and Twitter (Instagram, Tumblr, etc.)? Our answer has been the same every time: an emphatic NO! We could end the post right here, but … Continue reading

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Marketing Tips: 5 Things You Can Do Right Now to Rock Q4

Hello, October and welcome Q4! Before we know it, we’ll be ringing in the New Year, but between now and then here are five things you can do to liven up your marketing for the next three months.

Posted in content marketing, Ideas, Small Business Marketing, Small Business Resource, Social Media | Tagged | 1 Comment

Case Study: Small Business Owners Talk about Their Transition to Credit Cards

“Show me the money!” This famous line from the movie Jerry Maguire could also be the mantra for most small business owners, right? We sell our goods, perform our services, and want to be paid in a timely manner. In … Continue reading

Posted in Case Studies, Customer Relations, mobile marketing, Small Business, Small Business Resource | Tagged , | 4 Comments