Author Archives: Allison Rice

Allison Rice

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Why You Should Actively Ask For Customer Reviews

Posted on February 21, 2013 by

Nothing can make you feel better than reading a glowing review about your company on sites like Yelp, Angie’s List, Google+, Amazon, you name it. Of course, the reverse is also true: nothing stings quite like a negative review. Of … Continue reading →

Posted in Brand Awareness, Small Business Marketing, Small Business Resource | Tagged | Comments Off

5 Super “Sweet” Promotional Gifts

Posted on February 14, 2013 by

In honor of Valentine’s Day, we thought we’d share five examples of our favorite yummy promotional candy — items that work for February 14 and beyond. These are great gifts for customers, prospects, and employees year-round. 1. Custom Lollipops Perfect … Continue reading →

Posted in Amsterdam Printing, Customer Relations, Employee relations, Promotional Products | Tagged , | Comments Off

5 Signs Your Website Needs a Makeover

Posted on February 12, 2013 by

Small Business Website Tips It’s a question we hear business owners pondering on a regular basis. When should they change their site? It’s important to keep in mind that there’s no one-size-fits-all answer. It depends on your business, your industry, … Continue reading →

Posted in Small Business Marketing, Small Business Resource | Tagged , | 1 Comment

Touchdown! A Deep Dive into Big Game Ads That Scored

Posted on February 4, 2013 by

Key advertising takeaways for small business owners Another Big Game is in the history books, along with another set of pricy ads that people will be talking about around the water cooler, on Facebook and Twitter, and even in the … Continue reading →

Posted in Advertising, Brand Awareness, Branding, Small Business Marketing | Tagged , | Comments Off

6 Totally Awesome Promotional Gadgets & Gizmos

Posted on January 24, 2013 by

From smartphones to tablets…email to texting, everything about our day-to-day lives is hi-tech, and there’s no reason why our promotional products shouldn’t follow suit. Here are six of our favorite promotional gadgets and gizmos for you to consider. 1. Rainbow … Continue reading →

Posted in Amsterdam Printing, Promotional Products | Tagged | Comments Off

Case Study: What Pizza Can Teach Us About Branding

Posted on January 17, 2013 by

How Domino’s Reinvented Itself Using a Underused Tactic The history: According to the Domino’s website, the Monaghan brothers bought “DomiNick’s” in 1960 and renamed it Domino’s in 1965. The company opened its 200th store in 1978 and its 5000th store … Continue reading →

Posted in Brand Awareness, Small Business Marketing, Small Business Resource | Comments Off

Social Media Strategy for Small Business 2013: A Totally Honest Look at Social Networks

Posted on January 15, 2013 by

We Weigh the Pros and Cons of Facebook, Twitter, LinkedIn, Google+, and Pinterest So That You Don’t Have To Oh, social media! You saucy little minx, you. We know we’re supposed to worship at your feet for your ability to … Continue reading →

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