Author Archives: Allison Rice

Allison Rice

About Allison Rice

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How to Attract Readers to Your Blog: 10 Important Tips

You’ve created a blog editorial calendar that rocks. You write compelling blog posts, and you write them regularly. You’re poised to answer comments and engage with readers. Except there’s one problem. The only sound you’re hearing? Crickets. So what gives? … Continue reading

Posted in content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | 1 Comment

Small Business Startup Checklist: Tips from Those Who’ve Been There

Anyone who has successfully started their own business likely remembers the perils and pitfalls encountered in those early years, as well as the joys and victories. It can be equal parts exciting and stressful, rewarding and exhausting. That said, it’s … Continue reading

Posted in Case Studies, Small Business Marketing, Small Business Networking, Small Business Resource | Tagged | Leave a comment

How to Engage Employees: 11 Tips for Making Your Office Fun Again

Let’s face it: it was a brutal winter just about everywhere in the US. Coming out of the winter doldrums, especially at the office, is not always easy. But with these 11 tips, you can turn things around and make … Continue reading

Posted in Employee relations, Small Business Resource | Tagged | Leave a comment

15 Eco-Friendly Promotional Products to Celebrate Earth Day

Happy Earth Day! To celebrate, we thought we’d feature some of our eco-friendly promotional products.

Posted in Advertising, Amsterdam Printing, Branding, Promotional Products, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

Customer Testimonials: How to Get Them & What to Do Next

Hearing kind words from happy customers always feels good, but did you know these testimonials can also impact your bottom line? McKinsey & Company, a global management-consulting firm, notes in one study that “word of mouth is the primary factor … Continue reading

Posted in Advertising, content marketing, Customer Relations, Small Business Marketing, Small Business Resource | Tagged , , | Leave a comment

PR Tips: 4 Takeaways We Can Learn from Awards Season

The Academy Awards were held a couple of weeks ago, wrapping up an action-packed, never-boring awards season in Hollywood. And while there are many talented actors, actresses, and directors deserving of the gold statuette, there’s something else that’s equally deserving … Continue reading

Posted in Amsterdam Printing, content marketing, Ideas, PR / Public Relations, Small Business Marketing | Tagged | Leave a comment

Mobile Marketing 101: Strategies for Riding the Mobile Wave

Last year, we wrote a detailed article about making sure your website is mobile ready. But the truth is that’s just one step you need to take in order to effectively ride the mobile wave (a wave that won’t be … Continue reading

Posted in content marketing, mobile marketing, Small Business Marketing, Small Business Resource | Tagged | 2 Comments