Author Archives: Allison Rice

Allison Rice

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Joining the Family Business: What to Consider Before Making the Leap

So many small businesses are family owned, passed down from one generation to the next. These businesses are the backbone of our nation and very much the “American way.” But is joining the family business always the smartest move? Here’s … Continue reading

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Turnkey Marketing: 3 Things We Can Learn from Franchises

One of the reasons franchises so often succeed is because of their approaches to marketing. Here’s what small business owners can learn.

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Overcoming Business Challenges: What Real People Have Done

Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when you come face-to-face with one. For … Continue reading

Posted in Case Studies, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 2 Comments

How to Set a Marketing Budget

You probably know how important it is to have a marketing plan. But what about the money that will support that plan? How do you figure that out? If you find the money part incredibly perplexing, don’t worry (and know … Continue reading

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10 Employee Retention Strategies That’ll Keep Your People Happy

If you’re managing a bunch of eager employees, you’ll want to harness that energy, encourage them to succeed, and foster their loyalty to your company. Here are ten strategies for doing all that while keeping them happy to boot.

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Business Procrastination BUSTED

Are you a business owner with a million great ideas that you never implement? Do you have trouble keeping up with your marketing plan? Was there snow on the ground the last time you sent an email newsletter? If you … Continue reading

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Marketing Case Study: 3 Brands Rocking Social Media

We all need a little inspiration from time to time, which is why we thought we’d focus on three brands that rock social media‚Ķand what small businesses can learn from them. Here we go.

Posted in Brand Awareness, Case Studies, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment