Author Archives: Allison Rice

Allison Rice

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Which Blog Metrics REALLY Matter? The Answer Might Surprise You.

You’ve been slaving over your company blog for a long time now, regularly publishing super-optimized posts. You promote and share the content. You think you’re doing a great job, but you’re starting to question whether all the effort is worth … Continue reading

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10 Ways to Make Your Employees Better Brand Ambassadors

Your loyal employees are usually more than happy to talk up your company, but that doesn’t mean they couldn’t use some guidance along the way. In this article, we’re going to provide you with tips and suggestions for turning your … Continue reading

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5 Ways to Create a Productive Collaborative Workspace

The trend towards collaborative workspaces isn’t new, but it has gained traction in recent years, thanks to Millennials who crave team environments. In fact, according to an article on Today Money, this year “more than three-quarters of U.S. companies expect to … Continue reading

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Marketing Message Takeaways from the Big Game

We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here. It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because … Continue reading

Posted in Advertising, Brand Awareness, Branding, Case Studies, Fun Stuff, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

DIfference Between Bookkeeping and Accounting | Small Business Articles

Do you need an accountant or a bookkeeper (or both)? It might seem like a daunting decision, but it doesn’t need to be, especially when we do the research for you.

Posted in Small Business, Small Business Resource | Tagged | 6 Comments

Motivating Employees: Useful Tips from Small Business Owners

Keeping employees motivated can be a challenge—a challenge of money, time, and ideas. But focusing on your employees’ happiness can provide big pay-offs in the end, since you’ll cultivate a more loyal and productive workforce. So how should you go … Continue reading

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Marketing Trends for 2015 – Our Predictions

Last year, we made these marketing predictions for 2014. We were right about some, off on others (sorry, QR codes). Here’s what we’re thinking for 2015.

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