Picture this: you’re a photographer, and you’ve just mailed your client a CD filled with awesome images you shot. When the client receives the package, the first thing she does is go to her computer – a slick new Mac – and searches for the CD drive. But wait! There isn’t one.
The client takes a deep breath, unearths her old laptop, boots it up, inserts the CD, and waits. And waits. And waits some more. Nothing. She removes it and inserts it again. Still nothing. Maybe the CD is scratched. Maybe it just needs extra time to load. Or maybe it’s another tech issue altogether. She calls you in a panic because she REALLY needs those images, and, suddenly, all those great shots that you were so proud to share with her become eclipsed by this tech problem.
Has this scenario (or something like it) happened to you? If not, consider yourself lucky. While CDs (and, more recently, DVDs) have been a mainstay of most photography businesses over the last two decades, their necessity today has come into question, and for three important reasons: ease of use, cost, and obsolescence.
The good news? A product exists that solves all of these problems: custom USB drives.
In today’s post, we’re highlighting three photographers who’ve made the leap from CDs/DVDs to USB drives, including why they did it, how it’s working for them, and why they haven’t looked back.
Ease of Use (for You AND Your Clients)
Judy Burris and Wayne Richards are authors/freelance writers and nature photographers at ButterflyNature.com in Erlanger, Kentucky. They supply customers with high-resolution images for use in magazines, books, or on educational displays in nature centers and on park signs. Continue reading “Why Photographers are Ditching CDs for USB Drives”
Business anniversaries – think 10, 15, 25 years on up – are the perfect excuse to celebrate and give your business a little extra promotion. Here are four ideas for celebrating and getting the word out.