Author Archives: Allison Rice

Allison Rice

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How to Use Video to Boost Customer Engagement

Posted on May 14, 2013 by

Video Marketing Tips You Can Use NOW! If you spend any amount of time online, it’s almost impossible to avoid videos—videos of cats, celebrities, songs, Internet memes (hello, Harlem Shake), and much, much more. Videos are an extremely effective way … Continue reading →

Posted in Customer Relations, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Are You Making These 6 Fundamental Mistakes with Your Blog?

Posted on May 9, 2013 by

You pour your heart, soul, time, and energy into maintaining your blog and providing valuable content. Make sure you don’t doom all your hard work by making any of these six fundamental mistakes. 1. Ignoring or disabling comments. If people … Continue reading →

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What’s in a Name? Here Are 4 Things to Think About When Naming New Products and Services

Posted on May 2, 2013 by

Bonus Content: Learn Strategies for Coming Up with Names It’s easy to think that naming a new product, service, or business simply involves brainstorming ideas, testing the ideas out on some people, and choosing a name. But to do it … Continue reading →

Posted in Brand Awareness, Branding, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Why Seasonal Menus Are So Effective (& How to Use This Strategy for Your Business)

Posted on April 23, 2013 by

It happens without fail: as the seasons change, so do restaurant menus. We experience this firsthand when we go out to eat, but we also see evidence of this with TV commercials that some of the big chain restaurants release. … Continue reading →

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5 Signs You’re Overthinking Your Marketing

Posted on April 18, 2013 by

Small Business Marketing Tips You Can Use Today You want to make the right decisions when it comes to your website, your email newsletter, and the copy you’re going to use on the packaging for your new product. You want … Continue reading →

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Creating “Virtual” Thought Leaders: How to Use Quora for Business

Posted on April 16, 2013 by

We’ve been hearing so much about Quora lately that we wanted to learn more about it. So we did the research on this cool platform so you don’t have to. Here’s what you need to know, and here’s how it … Continue reading →

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Stop! 7 Things You Should Never, Ever Do in Social Media

Posted on April 11, 2013 by

Social Media Crisis Management That You Need to Know Sometimes we all need common sense reminders on what we should—and shouldn’t—do or say on our social media accounts. Here are seven things you should never, ever do. 1. Never jump … Continue reading →

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