Author Archives: Allison Rice

Allison Rice

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The 411 on CRM for Small Business

You’ve probably encountered this acronym before—CRM. What does it mean and why should a small business owner care about it? Read on to find out.

Posted in Customer Relations, Employee relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

Small Business Awards: How to Evaluate Legit Opportunities from Scams

Winning an award for your small business can be a great “get,” but, unfortunately, many scams exist out there. Avoid these con-artist setups. Here’s how.

Posted in PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

3 Facebook Marketing Tips You Can Use Right Now

We’re not here today to debate the merits of Facebook for small businesses. (You’ll find plenty of fans and plenty of critics.) Instead, we want to give small business folks like you practical Facebook marketing tips that you can start … Continue reading

Posted in Advertising, Branding, Small Business Marketing, Small Business Resource, Social Media | Tagged | 2 Comments

Business & Politics: Is It OK for Small Biz Owners to Get Political?

Election Day is just around the corner. It’s a proud moment when we cast our ballots in this country, but here’s a question to consider: is it ever OK for businesses to get political? While this ultimately needs to be … Continue reading

Posted in Brand Awareness, Customer Relations, Employee relations, PR / Public Relations, Small Business Resource | Tagged | Leave a comment

Outbound vs. Inbound Marketing: Does It Need to Be Either/Or?

You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so. First, let’s go over the definitions.

Posted in content marketing, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 4 Comments

Joining the Family Business: What to Consider Before Making the Leap

So many small businesses are family owned, passed down from one generation to the next. These businesses are the backbone of our nation and very much the “American way.” But is joining the family business always the smartest move? Here’s … Continue reading

Posted in Case Studies, Employee relations, Small Business Resource | Tagged | Leave a comment

Turnkey Marketing: 3 Things We Can Learn from Franchises

One of the reasons franchises so often succeed is because of their approaches to marketing. Here’s what small business owners can learn.

Posted in Branding, Customer Relations, Sales Strategies, Small Business Marketing | Tagged | Leave a comment