Author Archives: Allison Rice

Allison Rice

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Marketing Case Study: 3 Brands Rocking Social Media

We all need a little inspiration from time to time, which is why we thought we’d focus on three brands that rock social media…and what small businesses can learn from them. Here we go.

Posted in Brand Awareness, Case Studies, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

Entrepreneur Tips: 6 Reasons You Should Publish a Book Now!

Oh, if you could only get all the awesome ideas you have floating around in your head on paper and make a book out of it. Wait a minute! With digital publishing, you can. Here are six reasons why you … Continue reading

Posted in Advertising, Brand Awareness, content marketing, Ideas, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Building Customer Loyalty – Tips from the Front lines

A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers … Continue reading

Posted in Brand Awareness, Customer Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

8 Fun Customer Contest Ideas

A great way to build brand loyalty is through customer contests. Here are eight ideas to get your creative juices flowing.

Posted in Advertising, Customer Relations, Event Planning, Fun Stuff, Holiday Season, Ideas, Small Business Marketing, Small Business Resource | Tagged | Leave a comment

7 Signs You Need a Website Makeover

Your website: it’s the face of your business. For some, it’s an accompaniment to a brick-and-mortar store, and for others, it IS the store, albeit a virtual one. You’ll be hard pressed to find many successful businesses, large or small, … Continue reading

Posted in Brand Awareness, Branding, content marketing, mobile marketing, Small Business Marketing, Small Business Resource, web marketing | Tagged , | Leave a comment

The 411 on Working with Millennials

Millennials are entering the workforce in droves. This new generation is quite different from Generation X and Baby Boomers. Here’s what you need to know about working with Millennials.

Posted in Employee relations, Small Business Resource | Tagged , | Leave a comment

Employee Management: Dealing with the Office “Chatty Kathy”

We’ve probably all encountered the office “chatty Kathy” before at some point in our careers—you know, that person who talks seemingly nonstop or who gossips, distracts, and disrupts our workday. What can you do if you have someone like this … Continue reading

Posted in Employee relations, Small Business Resource | Tagged | Leave a comment