Success Stories: Leaping Forward with the Right Promotional Products

 What is an effective use of branded promotional products? What makes a promo giveaway stand out? How can quality customer service make or break a deal?

 John O’Neil of FroggerJobs.com

We sat down with John O’Neil, President and CEO of FroggerJobs.com, to learn what a promotional product success story looks like, and how you can apply the same principles to your own business.

Read on to hear what John had to say.

 

 

 

What promotional products are you currently using?

We are using the full color logoed coffee mug.

Where and how have you been using them?

We attend (and are planning to attend more) trade shows, job fairs, fundraisers, and county fairs. We will be visiting our customers and mailing them promotional items as well.

Tell us about yourself and your company: 

I have been a recruiter since 1989 after working in engineering for more than fifteen years. I was offered a position as a recruiter with a Cleveland, Ohio firm, which started my journey to working in and eventually owning my own recruiting firm, Integrity Technical Services, Inc. For the past twenty years we have been placing Engineering and IT personnel into both full time direct hire and contract temporary positions. Two years ago, as the costs of recruiting took a dramatic increase, I met with my staff to discuss the possibilities of creating a cost-effective jobs board not only for ourselves to post our positions on but for the start-ups- the small and mid-sized companies and the larger companies who were looking to reduce their costs as well. In June of 2017, we launched FroggerJobs.com and today, 5 weeks later, we have over 2,000,000 jobs posted on our website, being viewed by tens of thousands of people on a weekly basis.

What sets FroggerJobs.com apart from other job searching websites?

FroggerJobs.com is a national jobs board created by recruiters that have 20+ years of experience and with the input of thousands of human resources personnel across the country. We know first-hand the frustrations that recruiters and human resources personnel experience on a daily basis and our job is to make it easier for them to locate qualified candidates.

What caused you to choose your distinctive frog logo?

A member of our staff loves frogs! One day, we were kidding around and so I typed in froggerjobs.com and to our surprise the company name was available so we grabbed it. We are considering using eBay to promote our coffee mug as a fundraiser for a non-profit that’s near and dear to our hearts- savethefrogs.com.

What effect has the use of promotional products had on your business? Are logoed promotional items a part of your long-term marketing plan?

full color ceramic mug

We love the coffee mugs that Amsterdam Printing personalized for us.

They’re a big hit with our customers. Amsterdam’s promotional products look great. The FroggerJobs.com coffee mug is easily picked out amongst other mugs. It has that certain ‘look about it’. There’s no mistaking where you got it and who gave it to you! The coffee mug is definitely part of our long-term marketing plan. Hundreds of HR personnel loved the design and the way the colors jumped out at them. You keep promotional items that have a quality look and feel, and others get tossed.  If you keep our mug, you are more likely to remember our company name and that is what marketing is all about. Cheaply made promotional products get stuck in a drawer never to be seen again. If it is useful, people use it and keep it around.

What has been your experience with customer service?

Rich O’Brien is my sales rep at Amsterdam Printing and he is one of your company’s best assets. He treated me like I was a king. That kind of treatment puts your organization way above the rest. He listened to me, let me do the talking, and interjected solid advice and guidance when it was appropriate. He actually understood what I was after. He set the wheels in motion. He is a get-it-done-right kind of guy.

 Do you have any advice for new businesses?

Invest your money in a promotional product that people will keep long term. Anything less is a waste of your advertising dollars. If you are looking for a company that treats you with respect and values customer relationships, Amsterdam Printing is the place to go.

Take it from a satisfied customer- with the right promotional product for your business, you’re sure to make a splash!

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3 thoughts on “Success Stories: Leaping Forward with the Right Promotional Products

  1. Great story , great job Rich, glad to hear client was happy with the attitude and spirit you have given during your call to this client this certainly help
    to close the deal.

  2. Great ideas, thanks for this nice share. I really love how you chose the logo :) These kinds of personal connections are a great way to connect the brand to people.

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