‘Tis the season for shopping, feasts, and, of course, Oscar-caliber movies. The trailers for these films have been in full swing for the last couple of months, tempting audiences and piquing people’s interests.
There’s a lot we can learn from these trailers and apply to our own marketing. Here are three points to consider:
1. Tease, but don’t give it all away. What’s cool about movie previews is the emotional punch they can pack in a minute or two. You get a glimpse of the larger story, yet it’s not enough. You still want to see the whole thing. Follow the same guideline in your own marketing. Give people just enough to whet their appetite, but leave them hungry for more. For example, if we were to tease this post on our Facebook page, we might say something like “Have you ever thought of adding a little Hollywood to your marketing? Here are 3 ways to do just that” (and then we’d include the link). The line would (hopefully) give people just enough to intrigue them and make them click to learn more.
2. Never underestimate the power of visuals. If you heard only the audio for a particular movie trailer, it wouldn’t deliver the same emotional punch. Seeing the images and hearing the audio together, be it a battle of vampires in Twilight or a death scene in Les Mis, creates an entirely different experience. The same is true in your marketing. Words are not enough. The design and layout of your website, your newsletter, your white papers, your blog will affect how people read—and receive—the message. To understand more about this, read HubSpot’s article on seven reasons branding & design play a vital role in your marketing.
3. Repeat, repeat, repeat. We all seem to know about the biggest movies coming out this time of year, and that’s no accident: we’re bombarded with reminders about them. If you have something big you’re releasing—a new product or service, a gorgeously designed eBook full of awesome content, a dazzling new demo—you need to promote it often. No, don’t spam people with your message, but take a cue from Hollywood and get your message out there. Develop that drumbeat, and beat the drum a little bit harder for those extra special offers, messages, and announcements.
What do you think? Is there anything else we can learn from Hollywood movie trailers when it comes to marketing? Share your thoughts in the comments.