So here’s an easy, no-brainer marketing tip for all of you retailers out there. If you have a brick-and-mortar store, what’s one thing all customers will engage with while they’re in your store? The cash register area. If they buy, they need to go through this process.
Now, many of these customers will buy with plastic, which will require their signature on a receipt. The best promotional item you can have in this area is a cup full of cheap promotional pens for your customers to use…and to take with them. In fact, encourage them to keep the pens (no more worries about pen thieves!). This works great for:
- Novelty shops
- Wine & spirit shops
- Frame shops
- Paint stores
- Home improvement stores
The list goes on and on when you think about it.
Here are some of our favorite promotional product recommendations when using promotional pens in this manner:
1. Custom BIC Clic Stic Pens. With over one hundred different color combinations, you’re bound to choose something that will get noticed, picked up, and carried away.
2. Bottom Line Pens. Cool. Sleek. Easy to slip into purses and bags.
3. Cheap Promotional Pens (pictured to the right). Do you get a lot of foot traffic (which means you might go through a lot of pens)? Not to worry. These cheap pens look great without breaking the bank.
Do you have a storefront? What sort of innovating retail marketing tips do you follow? Share in the comments.