Business Procrastination BUSTED

Portrait Beauty Product Shop Manager
Are you a business owner with a million great ideas that you never implement? Do you have trouble keeping up with your marketing plan? Was there snow on the ground the last time you sent an email newsletter? If you said yes to any (or all) of these, know that you’re not alone. Business procrastination is a real thing, and it can suck the life out of you and your business if you let it.

So let’s do something about it, shall we? Here’s how to bust business procrastination right where it hurts.
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Promotional Lunch Totes: Not Your Grandma’s Bagged Lunch

ella neoprene lunch bag

In honor of the upcoming back-to-school and back-to-work season, we thought we’d promotional lunch bags and totes. First, let’s talk about the benefits:

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Video Marketing Tips: What Real Business Owners Are Doing

Laptop vs. Tablet Debate
According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, it’s no wonder more and more businesses are figuring out how to add video into their marketing mix.

But how, exactly, should small businesses be using video? After all, not everyone has a huge budget for video or the talent in-house to create them. How can a small business successfully weave videos into their marketing plans without going broke or insane?
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Posted in Brand Awareness, Branding, Case Studies, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

11 Social Media Best Practices Every Small Business Should Follow

socialmedia_1.30.14
Facebook turned 10 this year, Twitter turned eight, and even relatively new-kid-on-the-block Pinterest has been around since 2010. None of us can claim ignorance any longer when it comes to social media, which is why it’s critical you understand and embrace social media best practices, like the eleven below.
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Have We Reached the Content Marketing Saturation Point?

blog ideas
Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content tsunami wave, he reasons, because only they will be able to afford the increasingly high costs involved with “paying” people to consume their content. (We recommend you check out the article. It’s a great read.)

Schaefer makes many excellent points, and we definitely hear what he’s saying. But before you panic and think it’s impossible for small businesses to compete with big brands with even bigger pockets, let’s take a step back and tell you how we see things:
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Marketing Case Study: 3 Brands Rocking Social Media

socialmedia_1.28.14We all need a little inspiration from time to time, which is why we thought we’d focus on three brands that rock social media‚Ķand what small businesses can learn from them. Here we go.
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Psst. Time to Think about Your 2015 Custom Calendars

Black Monthly Schedule Planner
Hey, don’t yell at us. The early bird catches the worm, remember? Which is why you should order your 2015 calendars NOW. Here are 10 excellent ones to consider.
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