The 411 on CRM for Small Business

Is Your Business Mobile Ready?

You’ve probably encountered this acronym before—CRM. What does it mean and why should a small business owner care about it? Read on to find out.
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Content Marketing 101: What to Ask a Content Creator

Writing Engaging Product Descriptions
They go by many names: freelance writer, copywriter, content strategist, and content creator. Basically, this person provides the words that define your business, which is why you need to make sure he or she is up to snuff and knows more than simply how to punctuate and use “who” or “whom” correctly.
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Small Business Awards: How to Evaluate Legit Opportunities from Scams

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Winning an award for your small business can be a great “get,” but, unfortunately, many scams exist out there. Avoid these con-artist setups. Here’s how.
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Cozy Custom Apparel That’ll Keep You Warm & In Style

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The weather outside might not be frightful just yet, but why wait for the snow to blow before getting your cozy on? Stock up on some super comfy custom apparel (and more!) that’ll promote your business even when the skies are gray. Here are some of our favorite picks for the season.
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Posted in Advertising, Amsterdam Printing, Branding, Customer Relations, Employee relations, Promotional Products | Tagged , | Leave a comment

3 Facebook Marketing Tips You Can Use Right Now

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We’re not here today to debate the merits of Facebook for small businesses. (You’ll find plenty of fans and plenty of critics.) Instead, we want to give small business folks like you practical Facebook marketing tips that you can start using right now.
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Posted in Advertising, Branding, Small Business Marketing, Small Business Resource, Social Media | Tagged | 2 Comments

Small Business Saturday 2014: Tips & Strategies from the Frontlines

Small Business Saturday
Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs going it alone, and the corner stores that have been around for decades.
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Posted in Advertising, Brand Awareness, Branding, Case Studies, Customer Relations, Event Planning, Fun Stuff, Holiday Season, PR / Public Relations, Sales Strategies, Small Business Marketing, Small Business Resource | Tagged | 1 Comment

Business & Politics: Is It OK for Small Biz Owners to Get Political?

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Election Day is just around the corner. It’s a proud moment when we cast our ballots in this country, but here’s a question to consider: is it ever OK for businesses to get political? While this ultimately needs to be a decision you make on your own, here are five things to consider as you weigh the pros and cons.
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Posted in Brand Awareness, Customer Relations, Employee relations, PR / Public Relations, Small Business Resource | Tagged | Leave a comment