Video Marketing Tips: What Real Business Owners Are Doing

Laptop vs. Tablet Debate
According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, it’s no wonder more and more businesses are figuring out how to add video into their marketing mix.

But how, exactly, should small businesses be using video? After all, not everyone has a huge budget for video or the talent in-house to create them. How can a small business successfully weave videos into their marketing plans without going broke or insane?
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11 Social Media Best Practices Every Small Business Should Follow

socialmedia_1.30.14
Facebook turned 10 this year, Twitter turned eight, and even relatively new-kid-on-the-block Pinterest has been around since 2010. None of us can claim ignorance any longer when it comes to social media, which is why it’s critical you understand and embrace social media best practices, like the eleven below.
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Have We Reached the Content Marketing Saturation Point?

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Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content tsunami wave, he reasons, because only they will be able to afford the increasingly high costs involved with “paying” people to consume their content. (We recommend you check out the article. It’s a great read.)

Schaefer makes many excellent points, and we definitely hear what he’s saying. But before you panic and think it’s impossible for small businesses to compete with big brands with even bigger pockets, let’s take a step back and tell you how we see things:
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Marketing Case Study: 3 Brands Rocking Social Media

socialmedia_1.28.14We all need a little inspiration from time to time, which is why we thought we’d focus on three brands that rock social media‚Ķand what small businesses can learn from them. Here we go.
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Psst. Time to Think about Your 2015 Custom Calendars

Black Monthly Schedule Planner
Hey, don’t yell at us. The early bird catches the worm, remember? Which is why you should order your 2015 calendars NOW. Here are 10 excellent ones to consider.
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7 Questions You Should Ask a PR Consultant

The Power of PR
If you’re going to outsource public relations work to a PR consultant, it’s important to do your homework and properly vet the candidates. Here are seven questions you should ask along with what to look for in their answers.
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Entrepreneur Tips: 6 Reasons You Should Publish a Book Now!

Want to be a Thought Leader?
Oh, if you could only get all the awesome ideas you have floating around in your head on paper and make a book out of it. Wait a minute! With digital publishing, you can.

Here are six reasons why you should seriously put together a book this summer and launch it in the fall.
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Posted in Advertising, Brand Awareness, content marketing, Ideas, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment