Have We Reached the Content Marketing Saturation Point?

blog ideas
Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content tsunami wave, he reasons, because only they will be able to afford the increasingly high costs involved with “paying” people to consume their content. (We recommend you check out the article. It’s a great read.)

Schaefer makes many excellent points, and we definitely hear what he’s saying. But before you panic and think it’s impossible for small businesses to compete with big brands with even bigger pockets, let’s take a step back and tell you how we see things:
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Marketing Case Study: 3 Brands Rocking Social Media

socialmedia_1.28.14We all need a little inspiration from time to time, which is why we thought we’d focus on three brands that rock social media…and what small businesses can learn from them. Here we go.
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Posted in Brand Awareness, Case Studies, content marketing, Small Business Marketing, Small Business Resource, Social Media | Tagged | Leave a comment

Psst. Time to Think about Your 2015 Custom Calendars

Black Monthly Schedule Planner
Hey, don’t yell at us. The early bird catches the worm, remember? Which is why you should order your 2015 calendars NOW. Here are 10 excellent ones to consider.
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7 Questions You Should Ask a PR Consultant

The Power of PR
If you’re going to outsource public relations work to a PR consultant, it’s important to do your homework and properly vet the candidates. Here are seven questions you should ask along with what to look for in their answers.
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Entrepreneur Tips: 6 Reasons You Should Publish a Book Now!

Want to be a Thought Leader?
Oh, if you could only get all the awesome ideas you have floating around in your head on paper and make a book out of it. Wait a minute! With digital publishing, you can.

Here are six reasons why you should seriously put together a book this summer and launch it in the fall.
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Posted in Advertising, Brand Awareness, content marketing, Ideas, PR / Public Relations, Small Business Marketing, Small Business Resource | Tagged , | Leave a comment

Building Customer Loyalty – Tips from the Front lines

asking customers for testimonials
A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers tend to regularly buy from us; they also tend to be the best referral network a small business can have.

But how can a small business owner get to this point? What are the best ways to build and nurture customer loyalty?

Below you’ll hear from some real small business owners about their experiences with keeping their customers happy and loyal.
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8 Fun Customer Contest Ideas

wordofmouth-referral
A great way to build brand loyalty is through customer contests. Here are eight ideas to get your creative juices flowing.
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Posted in Advertising, Customer Relations, Event Planning, Fun Stuff, Holiday Season, Ideas, Small Business Marketing, Small Business Resource | Tagged | Leave a comment