Where Happiness Lives: Amsterdam Printing’s Promise to You

7K0A0032Here at Amsterdam Printing, we like making people happy—really, really happy. Of course, happiness comes in so many different forms. For some people, it’s the ease of ordering. For others, it’s receiving friendly customer service. And still for other folks, it’s having an awesome promotional product that helps them build their brand. Whatever your form of happiness is, it’s our goal to serve it up every single day.

Do you want to know what makes us happy? When people share their happiness regarding…
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3 Types of Visual Content You Should be Using

Content Marketing 101
Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling statistics regarding visual content, including the fact that visuals are processed by the brain 60,000 times faster than text (yes, you read that right).

Visual content is also incredibly shareable—which is important in our social online world—and it can have a huge impact on conversion rates. HubSpot points out that visual content can generate more views, bring more inbound links, and increase follower/subscriber rates.

Sounds good, right? But what sort of visual content should your business use? Here are three types you should add to your marketing mix ASAP.
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Which Blog Metrics REALLY Matter? The Answer Might Surprise You.

blogging
You’ve been slaving over your company blog for a long time now, regularly publishing super-optimized posts. You promote and share the content. You think you’re doing a great job, but you’re starting to question whether all the effort is worth it. After all, not many people leave comments on your posts.

Sound familiar?

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PR Tips: Feeling Tongue-tied? 9 Tips for Talking to the Press

Hiring a Marketing Consultant
A reporter just called wanting to get your take on a big industry trend. This could be a great moment for you and your company. Problem is, you’re worried about sounding like a moron. Never fear—that’s why we’re here! Below, you’ll find tips for talking to the press and prepping for interview nirvana.
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10 Ways to Make Your Employees Better Brand Ambassadors

7K0A0597Your loyal employees are usually more than happy to talk up your company, but that doesn’t mean they couldn’t use some guidance along the way. In this article, we’re going to provide you with tips and suggestions for turning your workforce into the best brand ambassadors your business has ever seen.
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Get Smart: 6 Awesome Promotional Products for Smartphones & Tablets

4 Tips for Slowing Down This Week
Your smartphones and tablets deserve smart accessories that dress ‘em up in style while promoting your company to boot. Here are six of our favorites.
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Posted in Advertising, Amsterdam Printing, Brand Awareness, Branding, Customer Relations, Promotional Products, Small Business Marketing, Small Business Resource | Tagged , , | 2 Comments

The Secret Sauce to Using Customer FAQs in Your Content Marketing

About pages for websites tell stories
You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.
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