A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers tend to regularly buy from us; they also tend to be the best referral network a small business can have.
But how can a small business owner get to this point? What are the best ways to build and nurture customer loyalty?
Below you’ll hear from some real small business owners about their experiences with keeping their customers happy and loyal.
A great way to build brand loyalty is through customer contests. Here are eight ideas to get your creative juices flowing.
Your website: it’s the face of your business. For some, it’s an accompaniment to a brick-and-mortar store, and for others, it IS the store, albeit a virtual one. You’ll be hard pressed to find many successful businesses, large or small, that don’t have a website today.
That said, simply having a website isn’t enough. It needs to reflect your brand. It needs to be user friendly. It needs to invite people in, rather than scare them off.
So how do you know if your website is doing all those things? How can you determine whether it’s time for a makeover? If your website is guilty of any of the “sins” we discuss below, then the answer is NOW.
If your website visitors take the time to look at your “About” section, specifically your team/management page, it’s probably because they’re curious about the people behind the company. Maybe they want to get a better sense of people’s credentials. Maybe they want to put faces with names. Maybe they’re hoping to get a “feel” if your company is the right fit. In other words, your team page matters and should be compelling.
So, be honest: how interesting, informative, and real are your team bios? Do they read like an enlightening feature story, one that will make people go “THIS is someone I want to work with?” Or do they read like tedious corporate copy laced with endless jargon?
Yeah, we thought so. :) Don’t worry. If your team bios are suffering from the blues, here are six ideas that’ll spruce them up in no time.
The great thing about promotional tote bags is that people can use them year-round: at the beach, back to school, and on those weekly trips to the grocery store. And let’s not overlook the fact they’re environmentally responsible to boot. Plus, tote bags provide plenty of room for your organization’s imprint or message (there’s nothing like a moveable billboard, right?).
Have you been thinking of ordering new promotional totes for your business (or maybe stocking up on them for the first time)? Wondering which ones to get? Here are eight of our favorites.
Millennials are entering the workforce in droves. This new generation is quite different from Generation X and Baby Boomers. Here’s what you need to know about working with Millennials.